Marketing & Sales Manager

Job description

Company Description

"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"

Job Description

·  To lead the strategic direction of the MORRIS in collaboration with the hotel executive team
·  To develop and implement appropriate strategies and actions across all market segments, distribution channels and food and beverage outlets, to deliver on the hotel's financial targets and to deliver above market performance
·  To understand the Australian digital distribution strategy and ensure that all activities at a hotel level support the strategy and drive hotel performance
·  Models flexibility and adjusts others’ and own priorities when managing multiple demands
·  Delivers sound business judgment in addressing resource needs and improving efficiencies while balancing associate, customer/stakeholder, and financial results
·  To be a brand leader by understanding your brand within the hotel, your brand DNA and your competitors and advocate for the delivery of all brand guidelines across the hotel assets
·  To fully leverage all opportunities provided by Accor’s loyalty programs including Accor Live Limitless, ALL Meeting Planner and Accor Plus to drive performance
·  To develop and implement an integrated marketing plan that leverages all Accor assets – including brand, digital, and partnerships to drive performance
·  Works with revenue management and other functional areas to assist in the development of business segment, revenue stream and/or geographical area sales strategies
·  To collaborate and liaise with the Accor National Sales Team to support the delivery targets for each of their designated accounts and to ensure that these accounts are aligned with each hotel's strategy
·  To continue to build capability within your team through a process of coaching, mentoring and training
·  To build a culture of new business development within your team by identifying new opportunities with existing and new clients through a process of account identification and grading to determine fit for your hotels – new business as a priority
·  To lead the development of knowledge and implementation of best practices within your hotel-based team.
·  Manage the collateral creation, development and distribution process
·  Hands on in negotiating and contracting, following up on leads
·  Be able to work from home and come into the establishment when required.
·  Securing of Corporate, Domestic, Leisure and Conferencing (internal and external) & Incentive business for the Hotel.
·  Monitor and respond to the level of activity of Sales Teams as reported via Accor’s Client Management System ASA
·  Drive relationships and preferred programs for Hotel through the corporate office market specialists
·  Review weekly forecasts and market share reports and actively participate in ensuring business levels and market share is maintained
·  Prepare a monthly Sales and Marketing Report for all areas of responsibility reflecting market intelligence and adjustments to the marketing plan. This report will also reflect consolidated information from the sales and marketing team and the conference and catering team with regard to their sales activities.
·  Work with an orientation to the future. Set clear appropriate and well defined objectives. Provide team with clear direction and keep them on tasks. Actively support autonomy and empowerment through appropriate delegation of work. See projects through to completion and ensure key business objectives are met.
·  Prepare monthly Sales Report reflecting consolidated information from Sales activities, market intelligence and adjustments to the sales & marketing plan.
·  Involvement with Direct Marketing and Telemarketing to PCO’s and Industry Institutions in conjunction with the National Director of Sales
·  To ensure commercial rate structures are in place, including contracted dynamic pricing, which are reflective of market positioning
·  To lead and advocate for the full utilisation of tools and processes made available by Accor
·  To drive the performance of the hotel based team & cluster teams, and their account portfolios to deliver on their targets that ultimately drive hotel performance
·  Strive to deliver above-market performance for your hotels, further enhancing Accor’s market share
·  Following the budget, manage all paid media expenditures from creative to production to appearance and post-campaign assessment

Qualifications

- Previous experience as a marketing manager is a must 

- Previous experience as a sales executive is preferred

- Strong story telling and brand understanding skills required. 

 

Additional Information

Embark on an extraordinary journey with MORRIS, where our concept is not merely a business endeavor but a captivating narrative inspired by Dante's Divine Comedy. In this unique venture, we seek individuals who understand the profound significance of strong brand development, capable of infusing the magic of storytelling into every aspect of our brand and unleashing it dynamically into the market.

Envision yourself as the chief storyteller, entrusted with the task of not just managing but narrating our brand story to the world. As a strategic leader spanning Sales, Distribution, Digital, Loyalty, Marketing, and Communications, your role extends beyond traditional business functions. It's about becoming the curator of a brand narrative that resonates with depth, authenticity, and timeless appeal.

Your active participation is not merely encouraged; it's pivotal. Picture yourself orchestrating the symphony of Revenue Management, directing the theatrical spectacle of Hotel Operations, and crafting the epicurean narrative of Food and Beverage Operations—all through the lens of a compelling story that captivates and engages.

This senior leadership role is more than a position; it's an opportunity to champion the importance of strong brand development. MORRIS isn't just a place; it's an experience, a journey through creativity and imagination. Your role is not just to lead; it's to shape the narrative that defines MORRIS in the minds and hearts of our audience.

If you are ready to be the architect of our brand's identity, to forge a story that stands the test of time, then seize this moment. Apply now and be the driving force that transforms MORRIS from a concept to a brand with a powerful, enduring presence. Join us in redefining business with the artistry of storytelling. Your voyage into the realms of brand enchantment and development begins here.