H/F CMI research analyst

Description de l'offre

Key tasks

80% of workload linked to global projects – 20% linked to local projects
Main topics: product & services, pricing, brand content, F&B, brand equity
Main Focus : hotel brands related projects (from eco to luxury)

Challenge and enrich brief for consumer research based on additional analyses and/or existing knowledge

Recommend the best required method for each research project (Qual vs quant; Do-it-Yourself vs Outsourced, etc…)

Conduct the research fieldwork: if DIY, conduct the interviews in French (and English) for qual and write the questionnaire for quantitative surveys

Analyze the results, write reports (if DIY), present conclusions & recommendations to key stakeholders

Present results of global research projects to key countries involved

Supports the development of the Brand Equity & Awareness Monitoring (BEAM) (relationships with supplier and countries, analyses & presentations)

Is the Centre of Expertise for quantitative DIY research: deal with selected suppliers, recommend best processes and apply tools to help the CMI team,

Profil recherché

Skills

Level of Education Master / MBA
Areas of study Marketing
Professional experiences 1 to 2 years
Languages essential French (Primary tongue)
English (Working level)

Essential and optional requirements

Analytical & synthesis skills, High rigor
Numerical
Familiar with analytical software (Sphinx, SPSS) and excel
Written communication skills (ppt)
Marketing acumen

First experience in Research agencies or Market research team, or in Marketing teams with strong interest for consumers / analyses would be appreciate.

·  Excel
·  Power Point
·  Word