SEM / Paid Search Sr. Analyst - Malaga

Job description

There will never be a typical day at Accenture Digital, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Our clients operate at scale in international markets – you’ll be working with famous brands and household names – no worrying about how to explain what you do to your family again!

SEM / Paid Search Analyst

The PPC / Paid Search Analyst is responsible for administering and helping to manage Pay Per Click media strategies. The PPC Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.

Key Functional Areas of Responsibility

· Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing, and other search platforms.
· Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, markets, impression share, quality score and other important account metrics.
· Manage and maintain updates for large keyword lists.
· Provide creative copy suggestions.
· Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with client goals.
· Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
· Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
· Keep pace with search engine and PPC industry trends and developments.
· Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
· Monitor and evaluate search results and search performance across the major search channels.
· Communication to team and management on project development, timelines, and results.
· Work closely with the other team members to meet client goals.

Desired profile

Qualifications :

Professional Competencies

·  Passion for Search and internet marketing.
·  Outstanding ability to think creatively, and identify and resolve problems.
·  Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
·  Ability to clearly and effectively articulate thoughts and points.
·  Ability to learn new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
·  High levels of integrity, autonomy, and self-motivation.
·  Excellent analytical, organizational, project management and time management skills.

Professional Skills & Qualifications

·  Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
·  Proficiency in MS Excel, PowerPoint, and Word.
·  Experience with website analysis using a variety of analytics tools including Adobe, Google Analytics as well as internal reporting tools.
·  Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing, Yandex).
·  Experience working with popular bidding platforms (Kenshoo, Marin, Google)
·  AdWords / Bing certification a plus.
·  Expertise in the travel category a plus

“Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity”