ACCENTURE INTERACTIVE - DIGITAL MARKETING ANALYST MALMÖ

Job description

ACCENTURE INTERACTIVE - DIGITAL MARKETING ANALYST MALMÖ

Accenture Interactive, part of Accenture Digital, is one of the most innovative and fastest growing teams at Accenture. Combining the feel of a start-up and the advantages of being a global player, Accenture Interactive truly has a diverse and multi-talented team.

We drive the digital transformation of leading Nordic and Global businesses supported by Accenture Interactive’s three practice areas:

· Design and Innovation – Every aspect from generating ideas, creating concepts, service design, to digital prototypes and design for living services, fueled by our own design agency Fjord.
· Digital Marketing & Content – Helping our clients to build brand awareness, loyalty and drive traffic (via Campaigns, SEO, SEM, Social Media, Loyalty programs, etc.). Defining strategy, processes and support systems to handle the accelerating growth of digital content.
· Digital Commerce – Every aspect from designing omni-channel visions and strategies to choosing and implementing the right eCommerce platform and integrating it with other systems to support a truly connected customer experience for our clients.

We are shaping Accenture Interactive into a customer centric, agile and responsive business where we embrace and embed digital in everything we do. We believe that enabling innovation and creativity in our people is key to delivering cutting edge, first class digital solutions to our clients. We want to:

· Establish a culture within our company that breathes and lives digital – everyday!
· Enable innovation and creativity by providing creative and collaborative work spaces
· Recognize and unleash the knowledge, creativity and experience that our people have.
· Create a team of digital natives that deliver client value by adopting new and efficient ways of working and using the latest technology.

Desired profile

Qualifications :

Who are you?

We are looking for a Digital Marketing Analyst. Responsibilities include working on digital business strategy engagements, leading or supporting the business track on digital marketing implementation projects and operationalizing and optimizing the marketing part of the wide range of digital initiatives.

We think that you have:

·  Relevant education and potentially also work experience relating to digital marketing & sales, working hands-on within one or more of the areas below:
·  Marketing and Customer analytics (e.g. segmentation and targeting with advanced tools such as SAS, R, SPSS etc.)
·  Search Engine Optimization (SEO)
·  Mobile Marketing
·  Social Media Marketing (SMM)
·  Campaign Management
·  Customer loyalty
·  Conversion Rate Optimization (CRO)
·  Marketing Automation
·  A detailed understanding of digital marketing functionalities and business needs for optimizing marketing investments based on advanced analytical approaches
·  Strong analytical skills - can find, understand and analyze things that are not obvious or lie behind the surface
·  Strategic understanding of how all aspects of Digital Marketing & Sales co-exist to improve profitability
·  Possess excellent communication skills, both verbal and written
·  Demonstrated teamwork and collaboration in a professional setting
·  Positive attitude, open and inspiring personality, strong in building relationships
·  Strong aptitude, motivation and interest in transforming business problems into solutions
·  Relevant university degree. E.g. Master of Science in Business, IT, Master of Science in Engineering (MSE) or other quantitative area
·  Ability to travel within Nordics

We see that you should be able to:

·  Take on the role as a critical team member in both implementation projects as well as in business development and strategy engagements
·  Support in developing digital marketing strategy for Accenture clients including performing rigorous analysis to identify potential value creating opportunities, creating the business case and developing the requirements to implement the strategy.
·  Collaborate with Accenture project teams and establish relationships with the key client stakeholders who are responsible for digital initiatives and also play the role of a trusted advisor.

Preferred Qualifications

·  Master’s degree with focus on business, marketing and/or technology and top-of-class results
Language requirements
·  You are fluent in English and Swedish; other languages are considered an asset


Why join Accenture Interactive?

We offer you:

·  A great opportunity for you to take part in this journey that we’re embarking on and help shape the culture at Accenture Interactive
·  An environment that encourages and recognizes innovative ideas, creativity and proactive thinking
·  To work with the best and most innovative people in the business and the leading companies in their domain
·  Excellent possibilities for learning and knowledge gain, resulting in a great possibility to grow as both a person and a professional
·  A compensation package which includes competitive salary with extensive benefits, that supports you across your different stages of life

Visit our homepage for more information: www.accenture.com/digital

Sounds interesting?

Due to vacation period please expect some delay in responding to your application.

Go ahead and apply here on our site! We will conduct interviews continuously, so we would like to have your application as soon as possible.

Accenture welcomes and encourages applications from diverse backgrounds related to gender, ethnicity, culture, age etc. We provide an environment of inclusion and diversity where everyone brings distinct experience, talent and culture to their work. We invite you to be part of this diversity!