Scientific Brand Manager

Job description

At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.

JOB DESCRIPTION:

Position Summary:

The Scientific Brand Manager is responsible for global scientific initiatives. Contributes to the development of scientific strategies and marketing plans including leadership activities that drive awareness and highlight differentiation and value for Abbott products and services. The incumbent interfaces with internal and external area and global innovators, who specialize in laboratory excellence and integrated clinical patient care.

Responsible for leading task targeted projects and strategies to develop and cultivate scientific proof points that directly link or indirectly associate the impact of the laboratory to key performance indicators within and outside the laboratory.

Primary Responsibilities:

• Independent and team implementation of marketing programs that enhance internal and external scientific brand reputation.
• Lead projects; may lead strategic cross-category projects.
• Participate in large advisory forums with clinical, laboratory and/or executive stakeholders for voice of customer and program insights.
• With guidance and support, develop scientific positioning/promotion including metric analysis for impact and success.
• Make recommendations for anticipated budget requirements and utilization. Track all budget expenses for project allocation.
• With guidance and support, develop scientific positioning/promotion including metric analysis for impact and success.
• Lead and train other marketing areas on key initiatives and projects.

Qualifications:

• Bachelors required; MBA and/or MS/PhD preferred.
• 3-6 years with experience driving scientific and competitive strategies, as well as demonstrated business knowledge of logistics, market share, and revenue.
• Strong understanding of marketing principles with the interest and ability to apply these skills to enhance internal and external scientific brand reputation.
• Demonstrated learning agility as shown through experience in successfully completing stretch assignments that go beyond area of expertise.
• Must be able to demonstrate strong analytical and strategic thinking skills.
• Experience with scientific principles associated with the clinical laboratory.
• Previous responsibility for marketing/brand activities in the healthcare industry preferred.
• Experience effectively applying marketing concepts without specific guidance/direction as well as understanding of scientific principles as demonstrated by authoring or producing scientific publications or educational materials preferred.

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