Digital analyst

Job description

Country: Russia
Job Function: Marketing & Communications

State / Province: Russia
Position Type: Полная занятость

City / Location: Moscow
Brand: adidas

Relocation: No Selection

Somewhere, in one of our workshops right now, the future is taking shape. We are constantly working to redefine the way clothing and footwear transforms the pitch, court or course. This is what drives us: the feeling of discovery and the urge to innovate. When we create a product that makes our hearts beat faster, we know we’re onto something.

If this sounds inspiring, you might be one of us: Someone who loves to create the present, as well as shape the future. There’s a reason adidas has been at the forefront of defining sport for more than 60 years: We never stand still. Everyday, we work to improve everything we create.

At adidas, interesting, amazing and inspiring aren’t just ideas. They are what we do every single day.

n adidas, we believe that data is the new oil, as it is what will help us better understand our consumer, enhance their experience and connect them to their passion. In the Newsroom team we promote a fact-based marketing to drive our brand digital strategy.

We are looking for a Digital Analyst with a passion for measurement and insight techniques to maximize the ROI of marketing and advertising across digital channels.

Key Responsibilities:

· Independently providing digital analytics services to achieve our business goals (with focus on NPS)
· Collect high level requirements from the user community, in particular the hub editorial team and the markets’ brand digital stakeholders
· Work independently and collaborative, by maintaining a strong relationship with local Consumer Insights team, local & global Digital teams and ensure sharing and consistency with them
· Collect KPIs, reports and dashboards needs and derive actionable insights to support the effectiveness of marketing spend
· Maintain the analytics toolbox, enabling the brand marketing organization to work data driven and have timely actionable insights
· Ensure that the data is relevant and accurate
· Provide reporting and insights to the decision makers
· Challenge the status quo by monitoring the market for innovation solutions
· Keep up to date on the development of the ecosystem (key trends in technologies, players, vendors, etc.)
· Assist in generating actionable insights to support brand/campaign optimization
· Design, specify, produce and at times build reports and dashboards
· Assist with developing and measuring marketing stimuli (A/B and multi-variant) test results in collaboration with creative, media, and technology teams to build robust marketing and advertising strategies
· Track, report, and analyze website analytics and PPC initiatives and campaigns

Knowledge, Skills and Abilities :

· Broad knowledge of social media, web and mobile business
· Excellent analytical, numerical, strategic and influencing skills
· Ability to influence and build relationship quickly and to work collaboratively across a number of departments and teams
· Strong communication skills, ensuring that insights are understood and translated into actions
· Good networking skills in an international context
· Strong technical understanding of database and query language
· Fluency in English (spoken and written)
· At least 1+ years analytics responsibility, in particular web and social media analytics
· Hands on experience with analytics tools, e.g. Adobe Analytics, Google Analytics, Sysomos, Simply Measured, Socialbakers, Sprinklr, etc.

Requisite Education and Experience / Minimum Qualifications:

· University degree from an accredited institution
· 1+ years of progressive work experience