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Yamini Yuvaraj

Actively looking for an internship in digital marketing.

33 ans • Paris

Résumé

Currently pursuing a Masters in International Business at Grenoble Ecole de Management, I am actively looking for an internship in the field of Digital Marketing. My previous experience as a Quality Assurance Analyst, helped me build my analytical skills by reporting any inconsistencies or anomalies found during testing. This experience helped me understand my full potential trying to work under high pressure environments and made me believe that hard-work coupled with motivation is the key to excel in any field. Studying the functional aspects of a business as a Quality Analyst, extended my interest to pursue a Master's in Business. My current internship experience at Kaymu( part of the Africa Internet Group) as part of the Mobile Marketing team sparked vivid interest to explore more the field of Digital Marketing. Though I have acquired a profound knowledge through this experience I believe there are several aspects that I still need to learn and explore.

Compétences

microsoft excelproject managementdigital marketingleadershipQuality Assurance

Expériences

Mobile Marketing Intern

- ¥ Participate in budgeting and marketing activities to promote the mobile APP in the 35 countries that Kaymu operates ¥ Implement marketing campaigns for user acquisition via Facebook using “Smartly” platform. ¥ Implement remarketing campaigns and optimization by segmentation of the user base based on past performance analysis. ¥ Collaborate with cross-functional teams to a build a consistent Customer Relationship Management. ¥ Measure and conduct analysis, A/B tests of push notifications, optimize KPIs using Google Analytics reports.

Quality Assurance Analyst

- Développement informatique¥ Business Analyst to develop test cases, scenarios and manage the defect lifecycle involving Functional and Automation testing. ¥ Team Lead for a team of 6 members as the Subject Matter Expert and Primary Point of Contact for two projects Project 1: Anti Money Laundering (Know your Customer) ¬ Followed up with clients and business analysts to understand the feasibility of the requirements and critical production issues. ¬ Monitored and supervised the project test lifecycle with no priority defects, fetching accolades from the client team. Project 2: Automation of Regression test cases ¬ Hands on experience of Business Process tests component creation and execution. ¬ Implemented novel techniques which helped in process improvements that resulted in effective time and work management. ¬ Ensured smooth transition from manual testing to automation phase by conducting knowledge transfer sessions. ¥ Assumed the role of a Trainer to mentor new team members on the project processes and procedures involved and Acquired an adequate knowledge in Banking. ¥ Fostering Client Relations (based in Ohio,USA) by assessing their business requirements and pitching our capabilities to provide solutions to deliver a high quality banking interface.

Formations

Grenoble School Of Management

2014 - 2016 Grenoble, IsèreGestion de projet / Produit, Marketing

Mes qualités

Esprit d'analyse
Flexible
Esprit d'équipe
Persévérant·e

Langues parlées

  • Anglais

    Langue maternelle

  • Français

    Notions

  • Tamoul

    Langue maternelle

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