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Taíssa Araújo

E-commerce | Data-driven Marketing

36 ans • Barcelona

Résumé

I'm an e-commerce and digital marketing apassionate, with strong analytical, results-driven and entrepreneur skills. I'm in Barcelona to study the Master Program of Marketing and Sales Management at UB and to achieve new professional challenges in the areas of E-commerce and Strategic Marketing.

Compétences

e-commerceDigital MarketingMarketing AnalysisProject ManagementStrategic MarketingGoogle AnalyticsMicrosoft Excelmicrosoft powerpoint

Expériences

Digital Marketing Analyst II

- Marketing- PMO/Coordination of Kenner's E-commerce launch: general planning (strategy, portfolio, sales and visual comunication), interface with the e-commerce agency (front-end) and with all areas (15 in total) of the company involved in the project (via Scrum and Kanban); - Planning and execution of online strategies: e-commerce sales and metrics, portfólio management, studies of online brand experience, campaings, interface with media agency and social media calendar; - Development of reports and presentations for the company's top management with the results of Marketing actions (online and offline), identifying sales and market insights.

Comercial and Online Marketing - E-commerce Owner

- Ventes- Market study and brand positioning; - Planning and management of the e-Commerce and its KPI's (conversion, visits, users, content, sales and consumer contact); - Planning, monitoring and creation of content for social media (Facebook and Instagram), as well as the preparation and execution of campaigns for both medias; - Negotiation and purchase of products.

Business Intelligence Analyst I

- Marketing- Decision-making support in the Marketing and Commercial areas: development of reports and presentations, to identify strategic opportunities and create Marketing and Sales actions in the stores; - Sales Forecast: development of market analysis and monthly sales forecast (of all products of the brand's portfolio).

Client Services Trainee

- MarketingClient services for Coca-cola Company. Main activities: - Presentation development: market analysis to improve the performance of Coca-Cola Company in the non-alcoholic beverage market; - Analysis, development and presentation of reports: Focus on the periodic development of Coca-Cola and its bottlers, with reports on sales, execution and operations.

Formations

Universitat de Barcelona - Espagne

2018 - 2019 Barcelona, Spain, BarcelonaGestion de projet / Produit, Ventes, Marketing

Federal University Of Rio De Janeiro

2010 - 2014 Rio de Janeiro, State of Rio de Janeiro, Brazil, Rio de JaneiroVentesVolunteer consultant in the project "Retail Entrepeneurship - Inclusive Businesses". The project was a business consultancy in poor areas.

Mes qualités

Entreprenant·e
Esprit d'analyse
Esprit d'équipe
Communicant·e

Langues parlées

  • Portugais

    Langue maternelle

  • Anglais

    Professionnel

  • Espagnol

    Professionnel

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