Assistant Product Manager - Elsève & Men Expert
- Marketing
Sanae Oukhay
MSc International Marketing
33 ans • Paris
Expériences
Assistant Product Manager - L'Oréal Paris & Men Expert
- MaintenantMarketing Travel Retail Marketing - Skincare - L'Oréal Paris & Men Expert
Management of a range of Skincare franchises: L’Oréal Paris and Men Expert Redefinition and implementation of the 2015 strategy, contribution to the development of the 2016 strategy for Skincare and Men expert - Objectives, Product assortment, travel exclusive offers and merchandizing
OPERATIONAL MARKETING:
Sell-In/Sell-Out analysis, monitoring launches and selection of products to be featured in the catalogue
Development and execution of the new merchandizing strategy on all standard gondolas, PLV Tools development: Glorifier, mini-stockers, visuals and ads, Showcards
Creation of a graphical chart for all Showcards (3000 euros budget), from brief to final visuals and subsequent implemention
Exhibition TFWA Cannes: Present the 2016 strategy, launches and new merchandizing to retailers, redaction and development of the 2016 brand book, development of merchandizing with the design team
Preparation of the newsletters & monthly meetings – Marketing-Commercial: Analysis of brand performance, share the latest developments in our travel retail team with commercials and top management
MARKETING DEVELOPMENT: Development of travel exclusives collections for EMEA, APAC and Americas Renovation of all sets & pouches, new packaging development from creation phase to the “ready for printing”
Development of pouches and GWP (Gift with purchase)
TRADE MARKETING: Implementation & monitoring of animations: Chinese New Year, Champs Elysées...
Project management from initial request to completion - Thematic development & 360 ° plan
Creation of briefs for agencies accordingly to projects - new visual, logo creation, accessories, 3Ds
Deploying these animations in shops - project and budget monitoring (from 5000 to 25000 euros), price negotiations, fitting and customer order
International Account Manager , Initiative IPG
- Community Management Understand the consumer, set goals, built communication plan, predict and measure their response
- Monitoring Media plans
- Financial monitoring, monthly budget updates
- Market and competitor analysis - Competitive review
- Developing assessments campaigns, Post-buy analysis
- Internal collaboration with the experts / buyers and media studies teams.
- Production management (on-going)
- On-going plan modifications, collaboration with the media experts in-house
- Accompany foreign advertisers on the French media market
- Strategic media planning
- International and French media buying
Junior market data analyst
- Marketing Consulting and media advisory for a range of clients
In charge of the media strategy from brief to post-buy for a portfolio of over 7 brands in a variety of sectors, - Campaign Tracking, on-going plan modifications, collaboration with the media experts in-house
Daily operational contact for over 20 markets worldwide
Created new frames and recommendations, monitored media plans for a variety of media channels
Provided a day to day assistance and advice to foreign advertisers on the French media market and reversely
Portfolio of brands included Patek Phillip, Tiffany & Co, Malaysia Airlines, Speedo, Carapelli, Amazon, Elle & Vire,
Formations
Exchange semester- Kubs - Korea University Business School
2013 - 2013
Msc international marketing- ESC Rennes School of Business
2012 - 2016
Langues parlées
Français Langue maternelle