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Richard Martin

Web Marketing Manager

41 years • Metz

Summary

I presently serve as the Group Web Marketing Manager of the Web Team for Eurofins Scientific, a corporate bio-analytical services group based in Luxembourg. In 2015, I left the International Chamber of Commerce where I sat at the helm of their global web presence as Web Manager, responsible for updating and maintaining the web site in conformity with a self-developed three-year web development strategy.

Skills

Project Managementprogram managementInternational RelationsSocial MediaanalysisCmsleadershipPublic Relations

Experience

Web Marketing Manager

07-2015 - NowIT development• Proud manager of the 2016 Eurofins IT Solutions India "Team of the Year" in Bangalore, India. • Assessed web infrastructure needs and proposed cost cutting solutions with better performance and quality than existing configuration; supervised implementation of changes with Amazon Web Services using SSL/TLS, Elastic Load Balancing, EC2 Autoscaling, RDS, S3 buckets, CloudFront CDN and WAF. • Managed the approval process for the new corporate website template and the project planning for its deployment to over 42 multilingual websites around the world in six months • Defined, documented and manage Domain Name Usage Guidelines for all Group domain names (800+) from acquisition to disposition including integration with existing web and messaging presences • Manage the principal corporate websites of a >30,000 employee, global bio-analytical services corporate group encompassing 17,000+ unique web pages as the head of the web team in Luxembourg. • Direct line manager for one webmaster in Luxembourg and a team consisting of one senior manager, an SEO specialist, a web administrator, a quality assurance specialist and three content migrators in India • Develop custom web analytic reporting formats for consumption by country-level web managers and marketing teams • Analyze web analytics and performance metrics for search engine optimization (SEO) purposes • Coordinating the production of Group-wide Social Media Usage Guidelines

Web Manager

08-2012 - 05-2015 Sales• Web administrator for a 10,000 page international organization's web portal • Administer and oversee multiple subordinate websites • Oversee a development team situated in Belgium • Train and oversee the activities of 35+ internal content providers located in Paris, France • Drafted and implement the organization's three-year web development strategy • Maintain daily operations of our Ektron Content Management System (CMS) • Responsible for contract management and budgetary adherence • Upgraded the CMS from Ektron version 8.02 to 8.7 and from 8.7 to 9.1 • Upgraded website physical infrastructure • Migrated hosting providers from external providers to internal equipment at a savings of £50,000 per year • Analyze and report on monthly website performance using Google Analytics • Counsel and advice to internal parties regarding web guidelines and policies • Wrote and teach the ICC "Writing for the Web" Training Programme • Domain name administrator for 200 domain names • Social media account administration to include YouTube, Flickr, Facebook, Google+ and Twitter • Member of the Media Relations and Web team

Field Office Web Editor / Consultant

10-2008 - 12-2011 Personal services• Served as the primary point of contact for all field office web sites. • Provided assistance to field office web editors both remotely and through missions to the Geneva, Iraq and Ramallah Field Offices. • Designed the new website navigation for all field offices and worked with the Bureau of Field Coordination and the Division of Public Information to implement • Created and launched the Bureau of Field Coordination (BFC) secretariat website in six languages • Created and launched the Bureau of Field Coordination Field Security intranet website. • Created and administered official UNESCO profiles on social networks to include Facebook, LinkedIn and YouTube • Global Administrator of the Typo3 Content Management System (CMS) at UNESCO. Responsible for administering all users, building and developing solutions for adoption house-wide, training material development, direct user training – both one on one and in classes, and aiding in the launch and subsequent adoption of Typo3 as the UNESCO official CMS solution. • Collaboratively developed the initial Gender Equality eLearning modules with a globally distributed consultancy team, used house-wide • Responsible for spearheading the phase-out of administrative barriers to writing for the web at UNESCO • Served as representative of the Bureau of Field Coordination and the Field Network to the CIO-initiated task force on Knowledge Management. Briefly headed the panel on Skype adoption until my contract ended. • Updated and administered the Writing for the Web Training Program used house-wide

Chief Executive Officer

03-2007 - 12-2014 Community management• Primary product development (Ozello Shrimper) from invention to sale • Manufactured recreational shrimping equipment in the State of Florida • Oversaw and coordinated the development, production and sale of equipment in Florida • Responsible for the day to day administration of company finances, logistics and operations • Responsible for the complete redesign, marketing and advertising of our product line • Created, maintained and managed all web content for http://www.ozelloshrimper.com using the Joomla! open source CMS. • Utilized RedShop eCommerce shopping cart integrated with PayPal payment solutions • Utilized Google Maps and KML to provide interactive maps to visitors seeking to identify accessible and productive locations to shrimp recreationally • Top 400,000 ranked website by Quantcast as of October, 2013 • Top ranked recreational shrimping specific website globally with over 1400 subscribed members

Process Controls Analyst

02-2006 - 06-2007 Sales• Spearheaded the design, testing, and implementation of MCS360, a .NET 2.0 client-server application to replace a UNIX & web based system • Documented & improved the business processes of a $100 million company by eliminating redundancy and automating processes • Trained staff on new processes and software in order to minimize implementation time using self-created training materials • Taught a nationwide network of contractors how to use the new system using DVD’s, WebEx conferences, and teleconferences

Graduate Teaching Assistant

08-2003 - 05-2005 Personal services• Assisted multiple professors with the creation, grading and general administration of university level courses • Taught college level courses in the absence of the regularly scheduled professor on topics such as government and politics

National Operations Manager

05-2002 - 11-2004 Journalism / PR• Cooperatively organized small to stadium sized political events • Maintained the organization’s web site, database and e-mail accounts while supervising our contracts with technology vendors • Provided technical support to traveling staff who had only cell phones and laptops to include a presidential candidate • Produced promotional & fund raising materials and distributed them using internet social networks

Code Enforcement Officer

02-2002 - 08-2002 Personal services• Inspected commercial and residential properties to ensure compliance with local, state, regional and federal laws • Facilitated local business community involvement in municipal development related hearings and issues • Cooperatively solved code enforcement related concerns using an even handed reward based system

Development Review Technician Ii

09-2000 - 02-2002 Personal services• Improved the operational speed of a municipal government customer service counter using label printers and Microsoft Excel • Helped define the requirements for an upgrade to an existing municipal permit tracking software application • Inspected applications for municipal permits and occupational licenses to ensure compliance with statutory requirements • Coordinated the review of applications by specialized departments and personnel within the municipality

Captain (O-3)

06-1999 - 06-2003 Personal services• Served as appointed representative of Southeast United States cadet members to a national advisory body • Organized state level events including two 500,000 attendee air shows, and three state training conferences • Carl A. Spaatz Award recipient, Congressionally nominated to all US military academies and received two formal commendations

Education & training

University of South Florida

2002 - 2005 Tampa, Hillsborough CountyJournalism / PR• Passed the Master's Comprehensive Examination "With Distinction."​ • Thesis title: "Does Increasing Public Awareness of the Anti-Globalization Movement Affect Its Growth?" • Major: International Relations, Minor: Comparative Politics • Graduate Teaching Assistant for the Department of Government & International Affairs.

Political Science- University of south florida

1996 - 2000 Tampa, Hillsborough CountyJournalism / PRKappa Sigma Fraternity

Pinellas Park High School

1992 - 1996 Largo, Pinellas CountyHR / TrainingStudent Body Vice President, Senior Speaker, Junior Class Senator, Senior Homecoming Organizer, Junior Prom Organizer

My qualities

Persevering
Convincing
Team player
Reactive

Languages spoken

  • English

    Native language

  • French

    Intermediate

My dreams

One day

Move back to Paris...

My Internet presence