Renata Macagnan - WIZBII Renata Macagnan a publié son profil professionnel sur WIZBII. R M

Renata Macagnan

Digital Marketing Specialist Senior

38 ans • São Bernardo do Campo

Résumé

Responsible for campaigns, briefings and media strategies; management of budget; acquisition metrics and KPI's monitoring.

Compétences

Google AnalytcsGoogle AdwordsCriteoFacebook Business ManagerE-mail Marketing PlatformSocialbakersHootsuitemicrosoft officephotoshopStrategyTacticBriefingMonitoringGestion

Expériences

Digital Marketing Specialist Senior

- MaintenantMarketing- Elaboration of briefing and strategy to agencies, analysis of reports and monitoring of acquisition KPIs for digital campaigns and respective budget of B2C brands: Mondial Travel, Allianz Assistance, Allianz Help and Repair4U. - Media management for awareness, performance and conversion: SEM, display network, remarketing tools, e-mail marketing, affiliation, social ads, organic social media, conversion tools, partnerships and offline media. - New partners and +37% revenue in internal and external affiliation; new channels and strategy in remarketing with +23% revenue; optimization in organic social media with +20% followers, new channels for awareness increasing revenue in “direct” and “organic” channels; optimization in promotional strategy with +50% revenue. All years overcame sales goals. - Promoted twice at the company.

Marketing & Comercial Analyst

- Marketing- Responsible for banners and press services at company homepage, SEM campaigns and digital advertising. - Production and programing of email marketing, direct mail and corporate products to B2B clients and prospects. - Management of institutional marketing: elaboration of campaigns, events, newsletters and alignment of the visual identity of Brazil and Argentina business units. - Supply and maintenance of the CRM database and production of performance analytical reports.

Business Manager Assistant

- Ventes- Management of trade portfolio. - Leadership of commercial team and collaboration with management regarding sales strategy and achievement of goals. - Management representative and overcoming the sales goal in these periods. - Sales of insurances, credit card, consortiums, capitalization and credits in general. - Licensed in investments to guide customers. - KPI’s on sales goals, deadlines and quality on service. - Promoted twice at the company.

Business Executive

- Ventes- Responsible for sale of advertising spaces at the magazines Harvard Business Review Brasil (Articles in Administration), Conjuntura Econômica (Economy) and Razão Contábil (Investments). - Prospection and relationship with advertising agencies and marketing area of companies. - Performance in the development and prospection of the Luxury Article of the magazine Harvard Business Review Brasil - 400% of increase of advertisers during my actuation.

Formations

Universidade Metodista de São Paulo

2003 - 2006 São Paulo, Região Imediata de São PauloCommunity Management, Marketing, Journalisme / RP, Production Audiovisuelle

Mes qualités

Esprit d'analyse
Persévérant·e
Esprit d'équipe
Innovant·e

Langues parlées

  • Portugais

    Langue maternelle

  • Anglais

    Professionnel

  • Espagnol

    Intermédiaire

  • Français

    Intermédiaire

  • Allemand

    Notions

Expériences Extra Professionnelles

Voluntary

Acdem
-

Producer of creatives to the organization.

Ma présence sur internet

Faire de chaque avenir une réussite.
  • Annuaire emplois
  • Annuaire entreprises
  • Événements
    •