JUNIOR PRODUCT AND BRAND MANAGER
- Marketing • Market research and analysis (consumer trends, identify opportunities...)
• Develop and implement different marketing and communication
strategies
• Execute aggressive plans by working closely in association with various
departments like sales, research and accounting to market the products
• Manage the overall budget
• Develop product marketing plan and event campaigns to generate
product awareness and demand (ex: Roadshow Biofinity Energys,
Campagn switch)
• Conduct product presentation
• Develop marketing and communication supports, sales tools and training
material (ex: ADV, sales aids, video…)
• Work closely with creative agencies and external providers
• To monitor the distribution, sales and consumer reactions through a wellconducted
market research (ex: Galileo, medical study)
• Use market feedback to improve the overall strategy
• To review and analyze the reports based on the performance of the
products in the market
• Forecast