- MaintenantMarketing• Responsible for the launch of next generation Nissan Juke marketing strategic plan, the "marketing bible".
• Analyzed marketing data by creating Excel analytical tools to monitor performance of Small Car Team.
• Utilized mTABb and JATO platform to benchmarked competitors' strategies & offers and prepared presentation during the Mid-Term Business Meeting.
• Supported product manager with total product planning budget by creating dashboards and financial analysis reports.
Editor
- Journalisme / RP• Composed Business Articles about E-commerce, Marketing, and Human Capital Management for both smartm.com and smartlinkedin.com with 3,000+ total Click Though Rate.
• Assisted 2016 SmartM E-Commerce Sales & Marketing Lecturer Contest.
Intern
- Gestion de projet / Produit• Conducted survey on Customer Satisfaction with Sales & After-sales and provided recommendation to the Customer Satisfaction Manager.
• Integrated analysis on 150+ survey results with marketing data via Excel to evaluate colleague’s KPI.
• Updated customer data and service solutions via Oracle CRM system.
Intern
- Gestion de projet / Produit• Coordinated different divisions on 5-year Best Customer Experience Project and conducted Mystery Shopping project & competitor analysis.
• Evaluated and pitched Asia first AMG sports car performance center construction plan.
• Assisted the Network managers in 2015 Dealer Standard Audit Visit.
Formations
Edhec Business School
2016 - 2019 Lille, France, LilleGestion de projet / Produit, Comptabilité / Contrôle de gestion, Comptabilité / Contrôle de gestion, Conception / Génie civil / Génie industrielHonor: EDHEC EXCELLENCE Scholarship, P&G Marketing Project selected, Winner of EDHEC Project Management Simulation Contest