Patricia Lorenzo Felis - WIZBII Patricia Lorenzo Felis a publié son profil professionnel sur WIZBII. P L

Patricia Lorenzo Felis

Digital Marketing Specialist

31 ans • Madrid

Résumé

Graduated in Advertising and PR and currently studying a master's in Digital Marketing & E-Commerce, I would like to highlight my strong motivation to continue learning, my organizational performance and capacity and my proactive attitude. I would let you know my interest and formal background in Marketing, with experience in offline and online advertising, events, communication, brand development and employer branding. I’m passionate about fashion industry, gastronomy and nutrition. Besides, I have willingness to relocate, I like to face new challenges.

Expériences

Events, Sponsoring, CRM

- Marketing- Organized and managed all the brand events, with more than 3.000 people with an annual growth of + 10% participation - Developed, coordinated and supervised events sponsored by the brand and the ones organized by the dealer network. - Developed the communication of the pre and post events - Acquisition of new sponsors and development of the entire collaboration - Coordination of the dealer network’ sales contest and management of the Volkswagen Store and the dealer’s platform - Development, management and coordination of all the CRM actions - Creation of the brand’s newsletter and analysis of the results in terms of qualified leads and sales - Creation of new merchandising and POS materials

Communication specialist

- Marketing-Marketing strategy management for Aftersales division. -Supervision of communication campaign creative design for each of the after sales family products, helping to increase sales. -Events management for the whole division. -Creation of local and specific advertising pieces. -Aftersales website management and supervision. -Creation of adhoc campaigns for the Aftersales website. -Creation of communication campaigns for new global projects of Aftersales division. -Communication strategy definition for the spare parts online portal, in order to achieve loyalty objectives in the official Service Partners. -Sell in communication strategies management with the brands, in line with implemented sell out strategies. -Order management. -Definition of Aftersales website content with the creative agency.

Brand & Communication Assistant

- Marketing-Brand awareness -Development and application of group brands -Development of campaigns -Design of CRM emailings -Creation of onsite materials -Brand Center management -Relationship with agencies -Approval and management of photoshootings

Employer Branding

- Marketing-Definition and implementation of a global Employer Branding strategy and management of the rest of the countries -Development of a Social Media recruitment strategy (specially LinkedIn) -Development of the career site -Benchmarkings -New creative concept development -Personal branding strategies

Account Executive

- MarketingBusiness clients: Campofrío, Navidul and Campofrío Internacional. -Planning and researching ATL and BTL campaignS -Inter-departmental relationships -Customer services -Attendance at meetings, shooting and radio spots -Communication and competitor analyses -Billing processes

Formations

Eae Business School

2017 - 2018 Madrid, Spain, MadridMarketing

Universidad Rey Juan Carlos

2010 - 2014 Madrid, Provincia de MadridMarketing

Mes qualités

Flexible
Innovant·e
Curieux·se
Rigoureux·se

Langues parlées

  • Espagnol

    Langue maternelle

  • Catalan

    Professionnel

Mes souhaits

Avant mes 30 ans

Poder trabajar viajando, es decir, habiendo creado mi negocio online, y así me lo podré llevar a cualquier parte.

Faire de chaque avenir une réussite.
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