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Olivia Debeusscher

32 ans • London

Résumé

Currently Assistant Brand Manager Kids in Lactalis Nestlé Chilled Dairy UK, I have a real passion for Marketing and Consumers’ behaviour. I have experience in B2B & B2C Marketing, New Product Development, Research & Innovation, Digital marketing and International projects management in the FMCG industry. Along with these work experiences, I speak English and Spanish fluently. Therefore, I am looking for a new exciting opportunity and I would like to invest my time in an international organisation that would allow me to flourish as a person and as a dynamic professional.

Compétences

Développement De La Marque

New Product Development

International Projects Management

Communication Management

Expériences

Junior Brand Manager

- Maintenant

Marketing

• Managed the branded and licensed range products (Munch Bunch, Squashums, Nesquik and Milkybar). • Led product development in coordination with European countries: concept test, recipe development with French factories, feasibility check. • Performed packaging development: briefing the design agencies, dealing with the graphic chain and logistics. • Ensured advertising development (POS, aisle fin, retailer magazine adverts and press adverts). • Conducted retailer’s activation in major national retailers (Tesco and Asda). • Responsible for managing the brand website, the PR operations and the annual digital campaigns on Social Media (Facebook, Twitter).

Assistant Brand Manager OTC

Marketing

Communication campaigns development & PR: • Managed development of POS tools and new communication initiatives (Print, TV, Digital) • Liaised with agencies for all marketing requirements and monitoring deliverables. • Provided newsletters, updated weekly brand communication reports for internal and external use. • Worked with Sales and Contract Sales force providing sales materials, updated marketing plans. New product development strategy & launch preparation: • Led brand development (pricing, names studies, brainstorming, tasting), samples development. • 360°brand activation with Digital and Regulation team (social media, website banner, tablets). • Monitored weekly Team Projects with internal departments (Regulation, Packaging, R&D and Provider). Internal forecasting & data reviews: • Delivered competitive analysis of brands’ performance and competitors using KANTAR, IPSOS, IMS. • Supported the Brand Manager for preparing Presentations (marketing strategic plans, sales seminar). Success: Successful pre-sales of the new product (from April to September 2015): 60% of clients recruited and 75% of volumes secured for 2015.

Sales assistant B2B

Ventes

• Conducted cold calling of new potential clients. • Negotiated commercial agreements with local companies (multinationals and SMEs). • Organized special events such as catering services, exhibitions, tasting sessions. • Sold SABOR y CARACTER’s products every week in the Saturday market and in-store. Success: In 6 months’ placement, I have increased the clients’ portfolio of 25 active clients.

Fashion Public relations assistant

Community Management

• Managed the brands Nina Ricci accessories, Victoria Beckham, Mulberry and See By Chloé. • Wrote press releases, newsletters and reports. • Liaised with press and stylists to manage fashion pieces and showroom for international press magazines. • Collaborated in the organization of major events and shows such as Paris Fashion Week (among the shows organized: Balmain, Mugler, Chloé, Mayet).

Formations

Master of Marketing and Client relations- Neoma Business School

2015 - 2016

Paris, 33770 Salles, France, Salles

Marketing,

Gestion de projet / Produit

International Business Management- Universidad De Las Américas Puebla

2012 - 2014

Puebla, Mexico, Puebla

Ventes, Gestion de projet / Produit,

Conseil

International Business Management- Cesem, Reims, France

2010 - 2012

Reims, France, Reims

Ventes, Conseil,

Gestion de projet / Produit

Preparatory Class, Hypokhâgne- Lycée Jean Jaurès

2009 - 2010

Reims, Marne

Enseignement

Mes qualités

Curieux·se

Rigoureux·se

Autonome

Créatif·ve

Langues parlées

Anglais
Professionnel
Espagnol
Professionnel
Français
Langue maternelle