N A

Nandana Ajith Kumar

30 ans • Milan

Résumé

I'm 23. Well spirited and highly motivated. :D I love numbers and facts. I'm intrigued by the idea of keenly filtering data and mapping them to opportunities for marketing, branding, research, insight generation and other segments. ABOUT ME? INQUISITIVE ANALYTICALLY WIRED FASHION ENTHUSIAST FLAIR FOR COMMUNICATION TECH SAAVY

Expériences

Digital Marketing Analyst

- Maintenant

Marketing

ontent ideation and development for Fashionbi platform. Market research to find new opportunities for the clients. Research process involves referring to secondary sources like Euromonitor, Statista, eMarketer, MarketingResearch, Trendwatching, comScore and further more Mostly report generation on the latest fashion/luxury industry news Monthly social media analysis for Armani, Mango and comparison of performance with competitors Quarterly digital performance and KPI analysis for Moncler on various platforms like Twitter,Fb,Instagram Detailed report generation of performance analysis for clients using data analysis and visualization tools like Google Analytics and Fashionbi database Identifying the best case-studies in the local markets and drawing strategic insights

Digital Marketing Specialist

Activités sociales et culturelles

Strategising and coordinating campaigns aligned with the company mission Developing social media campaigns and monitoring the campaign performance using web based applications like Google Adwords, Facebook ads, keyword planner, also suggesting possible modifications to be in line with the optimisation strategy Coordinating day to day local social media activities In-depth analysis of social media data, providing analytics and regular reporting using data analysis and visualization tools like Google Analytics, Moz, Tableau, Chart.js Monitor the web in search of conversations about the Company, brands, competitors and related topics Enhancing user engagement email marketing Support the styling team for photoshoots with pre-requisites

Formations

Domus Academy

2016 - 2016

Milan, Milano

Activités sociales et culturelles

SRM

2011 - 2015

Chennai, India

Développement informatique

Final Project - Publication: Instant Medical Assistance By Machine Learning Coordinator : VERBATIM - National Level Non Technical Symposium, 2011 Event coordinator : UBERTECH - National Level Technical Symposium, 2012, 2014 Event coordinator : XION - National Level Technical Symposium, 2014