Marie LAMOTTE - WIZBII Marie LAMOTTE a publié son profil professionnel sur WIZBII. M L

Marie LAMOTTE

Marketing & Retail Manager

34 ans • Paris

Résumé

After two international work experiences (India & Italy) in the field of dermo-cosmetics for Pierre Fabre Laboratories, I am looking to broaden my horizon with a new challenge. Passionate about beauty and skincare, I love working in an international context, adapting quickly to new environments.

Compétences

Marketingproject managementProduct LaunchRetail ManagementtrainingSales AnalysisBenchmarkEnglishFrenchItalianbusiness development

Expériences

Marketing & Retail Manager

- MaintenantServices à la personneRetail - Management and development of local Beauty Advisers network (50 BAs) - Training of products, merchandising & distribution with partners and sales team - Reporting and monitoring of sales & implementation of corrective actions - Development of turnover through specialized e-commerce platforms - Development of promo offers, merchandising & PLV pan-India Marketing - Management of brand strategy for 3 brands: Eau Thermale Avène, Ducray & A-Derma - Market research/surveys on products, consumer habits, competition, distribution channels & analysis of their financial potential - Product launches on the local market (direct import, or local production and R&D) - Development and creation of marketing campaigns & Strategic Communication - Budget Coordination with local partner (Abbott Laboratories) - Organisation of national medical conferences (Delhi, Mumbai, Bangalore)

Junior Marketing & Trade Project manager

- Services à la personneTrade Projects - Development of POS material and gadgets (Avène & Klorane) for « Trade » and « Privilège » partners - Monthly analysis and update of financial results generated by « Trade » and « Privilège » partners - Manage organization of bi-monthly beauty training dedicated to pharmacists and new customers - Support in developing a network of Beauty Consultants with dedicated promotional events Marketing Projects (Operational & Development) - Trimestrial analysis of local competitive landscape & Competitive intelligence (launches, new formulas) - Developed marketing campaigns (Solar, Acne, Anti-Age,…) & product launches with creation of locally produced gadgets, POS material & promotional events (Avène Sun Show, Benvenuto Sole…) Digital Strategy Manager - In charge of creating a client database (+7.000 references) & creation of dedicated online store locator - In charge of updating and managing institutional web site (contents, launches, dedicated pages, apps) - In charge of editorial content of the Avène Italia Facebook Page (news, promotions, games, etc…) - Planned, designed and edited weekly & monthly newsletters (Consumers & Healthcare Professionals) - Analyzed monthly the evolution of web audiences & impact of campaigns (Web Analytics)

Junior Project Manager for Oral Care

- Services à la personne- Study of "Oral Care" portfolio valorisation and potential international development - Analysis of key markets (Brazil, Russia, India, China, Turkey, Mexico and Poland): competition, trends, - Punctual operational marketing missions in following territories: Spain, Portugal & Bulgaria - Organization of Seminars in France - Translation of Documents & presentations (French to English)

Junior Brand Manager

- Activités sociales et culturelles- Analysis of internal costs and market price fluctuations of the company’s brands - Conducted competition studies and benchmarks on brand orientation, positioning, pricing, and composition of the product - Identified business and brand opportunities through extensive market researches on the Shapewear market - Participated in bi-seasonal product launches (Autumn/Winter 2011, Swimwear 2012), through pricing, positioning, tests and - Helped organise and manage our presence during promotional events (Mode City Fair in Paris, 9 & 10 July 2011) - Participated in launch of a new Brand (Epure) - Wrote commercial support documents for the sales teams

Production Assistant

- Activités sociales et culturelles- Assisted the R&D and Cutting departments: * Material reception * Quality check * Helped create conformity pairs - Organised the Production and Planning departments for the Shoe department: * Distribution of tasks & analysis of time per pair * Translation and creation of technical sheets * Production launch * Organisation and monitoring the line balance * Optimisation of Lean Management - Intercultural management between Indian teams, French Management and Italian customers and suppliers

Formations

EM Lyon Business School

2011 - 2012 Lyon, RhôneVentes, Gestion de projet / Produit, Marketing

IDRAC LYON

2007 - 2011 Lyon, RhôneVentes, Marketing, Community Management- Masters in European Marketing and Management. Major in International Business. Valedictorian - 2009-2010: 6 months of academic studies in New Delhi, India & 6-month internship for Louis Vuitton Productions in Pondicherry, India

Mes qualités

Créatif·ve
Curieux·se
Réactif·ve
Persévérant·e

Langues parlées

  • Français

    Langue maternelle

  • Anglais

    Langue maternelle

  • Italien

    Professionnel

  • Espagnol

    Intermédiaire

  • Hindi

    Notions

Ma présence sur internet

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