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Lucile Masson

Jeune diplômée en recherche de stage à Los Angeles

30 ans • Paris

Résumé

I am a graduated French student specialized in Media and entertainment management looking for an entry-level marketing/project manager position starting September 2017 in Los Angeles. During my training, I have actively used my management and marketing knowledge both in my previous rewarding experiences in Marketing at CANAL+ (French TV Broadcaster) and as an Account Manager at madmoiZelle.com (French Web Magazine). Very open-minded and fast-learner, I am always looking for new opportunities. Don't hesitate to contact me if you think I can fulfill one of your vacancies!

Compétences

project management

marketing

html

Expériences

Marketing Assistant

- Maintenant

Marketing

The advertising department is responsible for: creating market offers, supporting all the commercial activity within the company and producing the balance sheets once campaigns are over. As a marketing officer, my tasks were quite varied: • Analyzing TV audiences • Competitive intelligence • Forecasting performance of future advertising campaigns • Assessing campaigns results • Creating selling proposition for sponsoring and special operations

Account Manager

Community Management

madmoiZelle.com is a generalist webmagazine for young women (18-25). 8M monthly visits – 4,2M UV – 1,2M UV Nielsen While working at madmoiZelle.com as an Account manager, I developed our cultural accounts and signed our biggest advertising campaign with a French Editor (Pocket Jeunesse). I had the opportunity to prospect that client, understand its needs, negotiate the amount and manage the beginning of the campaign which was going to run during a whole year. Today, I no longer work within this company but I do know that this editor is still a long-term partner of madmoiZelle.com. My responsibilities as an account manager (internship) were: • Daily monitoring of special operations • Commercial prospecting • Negotiated with clients • Operational management of advertising campaigns • Analysis and optimization of operations • Coordination of internal projects • Projects Management • Writing articles

ONLINE CONTENT MANAGER / SEO ASSISTANT

Community Management

I was hired both as an SEO assistant and an online content manager (including community management). I was responsible for the company blog (writing articles and using all the SEO rules each time), the company Facebook and Twitter accounts (I had to set up the entire social strategy and manage to increase the Facebook fan base by 20% in 4 months) and some SEO operations (I had to renew more than 2500 product pages with exclusive content). I also had to write the whole company history and value presentation, developing its storytelling. My main responsibilities were: • Content marketing – Blog & website • Assisted in SEO operations • Community Management – Facebook, Twitter, Pinterest, Google+ • Competitive intelligence

Sub Editor

Journalisme / RP

As a sub editor, I had the opportunity to participate in the publishing of 3 books : LES DEFIS DE MARCEL DUCHAMP from Yves Peyré ; DUCHAMP A LA BIBLIOTHEQUE STE GENEVIEVE from Yves Peyré & Evelyne Toussaint ; LA MANIPULATION DES IMAGES DANS L’ART CONTEMPORAIN from Catherine Grenier. During this internship, my main responsibilities were: • Picture Research and Projects Management • Reproduction Rights and Administration • Attentive reading in order to correct spelling mistakes or ask the author to clarify some ideas • Editorial work with the authors and the Layout man

Formations

Exchange semester - Media and Entertainment Management- Nhtv University Of Applied Science

2016 - 2017

Breda, Netherlands, Breda

Production Audiovisuelle, Activités sociales et culturelles, Marketing, Journalisme / RP, Community Management,

Gestion de projet / Produit

I took part in the exchange student program for the fall semester. I validated it with a 100% score. Relevant courses: • Image Editing (Photoshop, Indesign, Illustrator) • Brand entertainment marketing • Web design and development (basic HTML and CSS) • Media Literacy • Pitching in English Honor & Awards: My team and I won the Brand entertainment marketing contest. We were selected by the brand Scotch & Soda for our marketing concept.

Master in Media and Entertainment Management- Audencia Business School & Ecole Centrale De Nantes, Nantes (France)

2013 - 2017

Nantes, France, Nantes

Gestion de projet / Produit, Community Management, Marketing, Evénementiel,

Activités sociales et culturelles

Ranked in the top 10 business school in France, Triple Accredited Relevant courses : • Marketing Project (teamwork) • Project & Team Management • Digital Marketing • Economy • Study of publishing, cinema and music indutries Honor & Awards: TOEFL : 104/120

Audencia Nantes Ecole De Management

2013 - 2017

Nantes, Loire-Atlantique

Gestion de projet / Produit, Direction d'entreprise, Community Management, Marketing, Evénementiel,

Activités sociales et culturelles

Prépa ECS- Lycee Lavoisier Paris

2011 - 2013

5th arrondissement, Paris, France, Paris

Études / Statistiques / Data, Conseil, RH / Formation,

Enseignement

2 Years of intensive training followed by a competitive entrance examination for leading Business Schools

Mes qualités

Rigoureux·se

Esprit d'analyse

Curieux·se

Esprit d'équipe

Langues parlées

Anglais
Professionnel
Espagnol
Intermédiaire
Français
Langue maternelle
Néerlandais
Notions