Content & Social Media Manager
- Community Management Goals
- Translating culture foresight and annual action plan into better conversations between the field and HQ using engaging social media content.
- Federate and develop the MSF/Doctors Without Borders logisticians’ community.
- Develop an official online space where informations such as practical exchanges, experiences, job offers can be shared.
Roles
- Understanding communication in non-profit context.
- Defining an overall social media strategy.
- Animating and managing an online social media community.
- Producing photos, videos and newsletters adapted to the audience.
Strategy
1. Pro-Active Community Management
- Detect optimisation inputs to develop fidelity of community members.
- Enlight the link between the team and HQ teams.
- Build trusted relationships based on quality of service both technically and humanly.
- Take care of growing audience.
- Showing what they are going to gain from the solution provided.
- Direct the creation and posting of relevant original content within a defined calendar.
- Product content for social medias including photos, videos and responsive newsletters newsletters.
2. Social media consulting
- Going where my audience is, using their ways of communication.
- Participation to editorial meetings.
- Entering user habits.
- Strategic positioning for client’s brand social presence.
3. Copywriting
- Analysis of different needs and comportemental habits of a community.
- Writing for social medias and newsletters in French and English.
4. Understanding of social media culture
- Seeing time as a progress, not an expense
- Growing depth and width.
5. Following Up
- Building and maintaining positive relationships with key holders.
- Sending mailing campaigns, understanding and report of their influence to growth (depth and width).
- Daily maintenance of social media engagement.
- Transcribe again the achievements, victories, problems and questions encountered by the targeted audience.