Global Product Marketing Manager
- MaintenantMarketing As Global Product Marketing Manager for Smart Connectivity Division (SCD), directly reporting to SCD Director (also TCL Senior Vice President), I am the marketing responsible for two product lines including mobile broadband (Alcatel branded) and smart home (TCL branded) devices.
From ideation to market launch, I manage product lifecycle and I develop all marketing materials to ensure a crystal clear comprehension and communication of products specs, performances, plus and benefits of our products.
Following company processes and guidelines for the two different brands, I coordinate external graphic agencies, video markers and suppliers, working on internal and external promotional tools such as: product video, animations and tutorials; POSM, marketing presentations and international fairs.
In close contact with Regional Marketing teams, Key Accounts and Regional Sales Directors, I train people and meet with international customers presenting new product portfolio and strategy.