Chief Marketing Officer
- Marketing I handled the positioning of H3G right after it entered the market, coordinated all marketing activities from product definition all the way to pricing, and handled the handset portfolio, while defining the correct functioning of Business processes, as well as revising Technical Support processes, for both the B2B and the B2C market segments. Reporting to the General Manager. Number of people managed: about 80, grouped into the following Departments: Consumer, Business, Handsets, Processes, and Technical Support.
Key achievements:
• I gained to the company over 5 million customers in under three years, while positioning it as leader in technology and
services innovation, developing an aggressive commercial policy, and launching new types of promotions on the market
(e.g., TuaMatic, Tua Nove, Power, etc.).
• I developed a complete portfolio of Handsets and Services, together with a tight network of multi-vendor, often
partnership-oriented, relationships.
• I turned the Technical Assistance business function into a profit-making department (up from losing €25 million to
profiting €20 million per year), through total process reengineering and delivery of a new support information system.