Claudia Resta - WIZBII Claudia Resta a publié son profil professionnel sur WIZBII. C R

Claudia Resta

Digital PR & Community Manager

50 ans • Milan

Résumé

I have been developing innovative strategies for high-profile organisations and brands for more than ten years, building technical expertise in all aspects of digital marketing, social media, relationship building and customer engagement. By creating and launching integrated marketing campaigns within the communities, I generated outstanding results online, on social media and at live events. I love to cultivate strong relationships with stakeholders, partners, influencers and customers. Fluent in Italian and English, conversational French and Spanish.

Compétences

Digital PRsInfluencer MarketingCommunity ManagementSocial Media MarketingJournalismBrand AwarenessBudget AdministrationInternational Experience

Expériences

Digital PR Manager

- MaintenantCommunity ManagementRecruited to spearhead the launch of the Dainese Settantadue brand. In charge of Brand Awareness & Positioning, Brand Ambassadors, Social Media Strategy, Influencer Marketing. Joined to provide strategic leadership for international marketing events as well. - Management of WW brand ambassadors plus EU, USA & JAPAC influencers, directly and through local PR Agencies; - Strategic planning of all Social Media handles (Instagram, Pinterest, Spotify, Facebook) and SEA. - Brand image positioning and management, in collaboration with the Art Director and Product Manager.

Senior PR & Community Manager

- Community ManagementHired to spearhead the initial community strategy and launch of Yelp Italy, I helped it grow from 0 to over 1 million users. Directed marketing initiatives and strategy, created and executed innovative campaigns on-site and on-location that maximised engagement, awareness, and overall impact. Developed content, social media marketing strategy, PR activities, community events and negotiated partnerships to build the Yelp brand; Collaborated with a cross-functional team of editors, scouts, community managers and translators, and helped Milan become the largest and most engaged Yelp community in Italy; Led daily interactions with users in the community and maintained relationships with top users: grew the community to become the 3rd largest in Europe after just two years.

Senior Content & Community Manager

- Community ManagementSupervised strategic planning, communications, SEO, and marketing efforts for multiple projects: Origin, EA Games, Nestle, DeAgostini and Juventus. Produced and implemented effective marketing campaigns, managed performance, maintained budgets, forecasted opportunities, and introduced new products and content online. Launched and developed the InsideTheGame project as Italy’s first UGC community for gamers; Awarded Italy’s prize for Advertising Success in 2009; Launched and developed the IdentiKids project as Italy's first crowdsourced video platform and TV show for kids, generating 3k+ videos in the first year.

Community Director

- Community ManagementJoined to lead marketing and engagement initiatives for Italy’s largest online gaming community including World of Warcraft, Call of Duty, Ultima Online, Lineage II and Neverwinter Nights. Performed competitive intelligence, content creation and management and oversaw a team of marketing interns to facilitate community engagement activities. Managed the largest Ultima Online server in Europe, with an average of 10K active users/day; Advised and supported upper management by providing customer insights and analytics from integrated marketing campaigns that created greater brand awareness.

Formations

Giurisprudenza- Università Di Ferrara

1998 - 2006 Ferrara, Province of Ferrara, Italy, FerraraInfra / Réseaux / Télécoms, Juridique, Marketing

Diritto industriale- University Of Bologna

1993 - 1998 Bologna, Italy, BolognaVentes, Gestion de projet / Produit, Direction d'entreprise, Community Management, Marketing, Comptabilité / Contrôle de gestion, Ventes, Juridique, Études / Statistiques / Data, Conception / Génie civil / Génie industriel, Journalisme / RP, Conseil, RH / Formation, Enseignement

Dipolma di Liceo Scientifico- Liceo Scientifico Augusto Righi

1989 - 1993 Bologna, Italy, BolognaChimie / Biologie / Agronomie, Chimie / Biologie / Agronomie, Enseignement, Architecture / Urbanisme, Activités sociales et culturelles, Études / Statistiques / Data, Journalisme / RP

English language- University of Cambridge

1988 - 1993 Cambridge, Cambridge, UK, CambridgeEnseignement

Mes qualités

Flexible
Créatif·ve
Esprit d'équipe
Innovant·e

Langues parlées

  • Italien

    Langue maternelle

  • Anglais

    Langue maternelle

  • Français

    Notions

  • Espagnol

    Notions

Mes souhaits

Après mes études

I wish to never stop experiencing and learning new things and to improve human beings' life through my job.

Ma présence sur internet

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