Charlène Jolly - WIZBII Charlène Jolly a publié son profil professionnel sur WIZBII. C J

Charlène Jolly

Marketing, Communication and Event organizer

33 ans • Grenoble

Résumé

Currently student in a top-ranked french business school while working for Schneider Electric (apprenticeship), i will take my Master in Management this summer. Therefore, i'm open to job opportunities.

Compétences

photoshop

Expériences

Marketing, Communication and Event organizer

- MaintenantCreation, organization and management of events: 1) Organisation of events and meetings with our clients: manage the complete running of event including planning, logistics, realization and clients follow-up - Adapt and improve existing tools - Organize logistics (transportation, resources availability, manpower, food and beverage, goodies…), the design of the stand and the promotion of the event (creation of leaflets, adverts, articles in newspapers…) - Public Relations: in charge of promoting the company to new clients - Realize a summary of commercial follow-up (number of clients, number of projects, visits, orders, profitability…) 2) Organisation of shows: manage planning, realization, logistics and follow-up - Attend physically shows - Adapt and improve existing tools - Coordinate actions and attendances on the stand - Be in touch with events organizing companies - Organize logistics, stand’s design (furniture, ads, leaflets, goodies…) and food & beverage to attract clients - Realize a summary of commercial follow-up (number of clients, number of projects, visits, orders, profitability…) - Choose which show it is relevant to attend External communication: 1) Presentation and organization chart of the entity (electrical supply services) - Create a document used in all our regional teams in order to introduce our organization and offers - Include that document in the new intranet portal - Coherence with Schneider’s graphic charter and other information broadcasted to clients 2) New offers presentation: before a new offer is launched on the market, create a document to introduce it to clients explaining its functions and benefits and include it on our website. 3) Restructuration of offers: update and reorganize offers on our website to provide our clients with a clearer vision of our values and offers, including detailed data. Internal communication: 1) Newsletter project management: create and broadcast a newsletter respecting a fixed deadline: - Creation of the support respecting Schneider Electric’s graphic charter - Choice of the topics, interview of people, writing and editing of articles - Information about past and forthcoming events, new offers, best practices… - Create a poll after the first newsletter was launched to see if readers are satisfied 2) Create a new intranet portal: - Identify and create a new and easier structure for information - Update of the existing data on the current intranet at the moment - Interview a range of users to know their needs - Design the new intranet - Create a poll after the intranet was launched to make sure it matches the needs and expectations of users - Create and launch a communication plan for the new intranet 3) Organize events for the department such as activities, lunches, dinners, trips… but also seminars (organize the agenda, the venue, the activities, the speakers, the attendances, transportation, accommodation, choice of the themes and menus…) Commercial actions and project management: 1) Marketing plans: manage construction and realization of plans with SMEs/SMIs and partner installers - Telemarketing to directly follow clients facing difficulties - Make sure that actions are realized on time - Structure commercial information and contacts to facilitate exploitation - Make sure data are correctly used by our sellers - Follow sales’ evolution on each market segment 2) Manage budget and orders - Place orders for commercial actions - Follow-up spending - Make a monthly check-up comparing realized expenses to planned budgets: adapt and improve expenses follow-up dashboard - Trademark deposit management with INPI (National Institute of Intellectual Property) for a new offer Pricing strategy project: - Collect and analyze data to identify drivers in order to improve our global profitability and gross margin - Create a pricing strategy and implement actions to be followed in France - Follow the changes through direct contacts with sellers and regular meetings - Train regional teams to ensure awareness of pricing strategies

Conference Intern

- 1) Support for the Conferences and Events' team: Assist creation, organization and attendance to conferences and events (help organizing place, date, venue, help in registration of the attendees, agenda, choice of speakers and topics, - front desk assistance at events) 2) Internal and external communication 3) Contact with speakers, partnership and sponsors: - draft partnership proposals and agreements (agreements between the FT and a potential partner/support/sponsor), - contact and negotiation with the different partners and sponsors (medias, chambers, embassies, banks…) and clients - keep in touch with the different partners and take care of the client liaison 4) Edit and write the “How to run an event” manual that had to be introduced to the London team (manual explaining how an event is organised and introducing the Hong Kong team) 5) Competitors research (make some research upon clients and competitors, find their names, and phone number…) and check print adverts 6) Market research and segmentation: - Search and create contact lists (list of potential speakers/delegates/… featuring name, phone number, email address…), - SWOT analysis and choice of partners, sponsors.... 7) Download conferences' videos online (YouTube, Reuters...)
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