Head of Marketing
- MaintenantMarketing - 3 year Strategic Plan definition with the committee
- Marketing Plan design and implementation
- Recruiting and developing a team of 6 people to increase the leads generation and manage the digital transformation
- Digital transformation: leading the company digital transformation at country level. Strategy definition and implementation for all web environment
- Digital marketing: products’ digitalization, inbound marketing - 2500 leads generated vs 25 when integrated the position - through content marketing, emailing, events, displays, telemarketing, social media, SEA, SEO, etc
- Innovation: expense management new offer launch
- Branding: PR, digital marketing. Sodexo nº1 in its sector