Céline Dano - WIZBII Céline Dano a publié son profil professionnel sur WIZBII. C D

Céline Dano

Head of Marketing / Digital Marketing

38 ans • Madrid

Résumé

Quadri lingual Marketing and Sales executive with expertise in strategic planning, operational marketing from new product development to campaign management and digital marketing, change and project management, intercultural management, marketing and sales performance analysis

Compétences

strategystrategic marketingOperational Marketinginbound marketingSalesteam managementProject ManagementChange Management

Expériences

Head of Marketing

- MaintenantMarketing- 3 year Strategic Plan definition with the committee - Marketing Plan design and implementation - Recruiting and developing a team of 6 people to increase the leads generation and manage the digital transformation - Digital transformation: leading the company digital transformation at country level. Strategy definition and implementation for all web environment - Digital marketing: products’ digitalization, inbound marketing - 2500 leads generated vs 25 when integrated the position - through content marketing, emailing, events, displays, telemarketing, social media, SEA, SEO, etc - Innovation: expense management new offer launch - Branding: PR, digital marketing. Sodexo nº1 in its sector

International Marketing & Sales Manager Europe & ASia

- MarketingNew worldwide strategy towards merchants: Reorganization, marketing and sales strategy, new products development, communication, offer digitalization. +1 point % revenues from affiliated merchants in Spain Sales force efficiency: bonus schemes, training, key accounts management, KPIs Strategic planning: new international process designed Reshape of marketing campaigns strategy and optimization

International Strategic Marketing Manage

- MarketingNew web page definition for all 34 countries International project on defining and implementing the affiliates strategy Sales development project: increased sales intensity across countries (up to 4 visits/day/sales representative), set Sales KPIs, reporting

Market Manager Assistant Argentina, Brazil, Chile, Spain, Portugal

- MarketingProduct offer and price definition Market studies

Sales Assistant

- VentesTelesales Sales analysis

Formations

Edhec Lille

2005 - 2009 Lille, NordComptabilité / Contrôle de gestion, Community Management, Marketing, Direction d'entreprise, Gestion de projet / Produit, Ventes, RH / Formation

Mes qualités

Entreprenant·e
Esprit d'analyse
Convaincant·e

Langues parlées

  • Espagnol

    Langue maternelle

  • Anglais

    Professionnel

  • Français

    Langue maternelle

  • Portugais

    Professionnel

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