Marketing and Business Development Executive
- Marketing -Market research (UK, Japan)
-Competitive market research (luxury Groups/ new entrants/ young designers)
-Elaboration of the Brand’s strategy (image, prices and selective distribution)
-Elaboration of complementary offers (bespoke products, package)
-Development of the Brand’s digital presence (social medias, website, digital applications)
-Increased the visibility of the Brand through the French, English and German fashion press
-Participated to the organization of fashion events (Fashion Week Berlin-Paris-London, Première Classe)