Andrea Ruperez - WIZBII Andrea Ruperez a publié son profil professionnel sur WIZBII. A R

Andrea Ruperez

34 ans • Barcelona

Résumé

Marketer with +6 years of professional experience and a solid career growth path in top FMCG (Unilever, Danone, GB Foods, Neslté) and Spirits companies (Bacardi). For this time, I have worked and obtained great expertise in consumer and customer marketing within different categories and competitive contexts. Being part for multiple specialty areas from brand strategic development to communications, PR, digital, new product development and trade promotions. Used to work in multifunctional teams and collaborate with global marketing teams.

Expériences

Category Brand Manager

- MaintenantMarketing● Ensuring best effective and impactful implementations of Knorr & Maizena brand strategies and action plans in the country. ● Planning, organizing and executing Savoury marketing plans by collaborating with sales force. ● Managing innovation products, market position and launch programs under Knorr brand. ● Sharing expertise of the local market as well as identify synergies, alignment, best practices and opportunities within the country with a constant communication with Global Marketing Department. ● Partner closely with local sales, and local partners to drive sales, revenue and market share. ● Leading media agencies for the execution of brand marketing activities across all different media channels managing digital campaigns through the website, Facebook and Twitter. ● Updating and controlling marketing budget expenses, products P&L and internal reporting.

Marketing Retail & New Business Assistant Manager

- MarketingRetail: ● Define the brand strategy and key pillars for the brand growth. ● New products innovation, pricing policy and launch offer definition. ● Responsible for the promotional off-line (POSM material) and online (RRSS) plan. ● Market analysis: follow and analyze the market and identifying new opportunities. ● Up- date and control of the marketing budget expenses, sales forecast and internal reporting. ● Responsible for the communication strategy planning for the publicity agency. New Business: ● Managing product development (Danone Pro) and defining its launch program (advertising agencies). ● Planning and organizing Marketing Plan. ● Overseeing the communication strategy: advertisement, email campaign, website, POSM. ● Updating and controlling marketing budget expenses. ● Ensuring best effective and impactful implementations of Danone Pro and action plans in the country.

Product Manager Innovation Algeria & Africa M-East

- Marketing● Development and implementation of the strategic marketing plans. ● Managing new products development, their market positioning and define the launch programs. ● Define the P&L innovation products. ● Actively lead the coordination of different business areas (Middle East). ● Create and adapt marketing material to the local needs and work closely with local agencies. ● Initiate and manage market research projects (qualitative and quantitative) to understand consumer and deliver powerful consumer insights. ● In-close collaboration with other departments (sales, supply chain, legal, customer service…)

Assistant Brand Manager Bacardi Iberia

- Marketing● Define the new Brand strategy and key pillars for the brand growth. ● Develop and implementation the Bacardi Testing Plan (300k testing’s in all the country) and the strategic plan in the On Trade channel (Touristic Plans). ● Sell in and sell out analysis (Nielsen Panel Data), and make the pertinent recommendations. ● Management of online and offline media. ● In-close collaboration with other departments (trade, sales, supply chain and legal). ● Own the brand P&L and be responsible for the marketing expenses.

Assistant Product Manager Chocolate Beverages France

- MarketingUniversity Internship in the Instant beverages’ Marketing Department of Nestlé France, SA. - Managing the microsites of the different products included in the department. - Helping with the labeling renovation and approbation. - Coordinating the creation of different promotional materials. - Managing promotional events, sending materials and coordinating them before and afterwards. - Helping in general issues such as power point presentations, translations or other daily work requirements.

Formations

Université Autonome de Barcelone

2010 - 2012 Barcelona, BarcelonèsMarketing, Gestion de projet / Produit

Langues parlées

  • Espagnol

    Langue maternelle

  • Français

    Professionnel

  • Anglais

    Professionnel

  • Catalan

    Intermédiaire

Mes souhaits

Un jour

Highly result-oriented marketer with strong analytical skills, strategic thinking and commercial acumen. Always set high expectations for myself and face challenges with energy, creativity and winning attitude. I am passionate about FMCG brand management, executing with excellence and constantly strive to add value to the business.

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