Join Vodafone Hungary and build a better tomorrow!
We are looking for a
Lifecycle Campaign Marketing Manager
for our Consumer Business Unit!
At Vodafone we connect everybody to live a better today and build a better tomorrow . It is the future we have in our mind when we see the speed of technology development. There is so much creativity across the technology industry that the speed of change is increasing. We embrace the opportunities of the future and work proactively to make good use of technology . As you can imagine, this means that we have a vibrant and diverse mix of skills and people making Vodafone a great place to work.
Your place in the team
The Lifecycle Campaign Marketing Manager should drive the roadmap, strategy and execution of lifecycle marketing to onboard, retain, build loyalty and increase lifetime value by engaging customers with personalized, targeted and relevant marketing at every stage.
The Lifecycle Campaign Marketing Manager is also expected to develop overall CRM strategy and communications plan leveraging appropriate marketing channels (email, In-App/Push, Telesales, sms etc.).
The consumer world is surely becoming more digital, and therefore the ideal individual will also possess knowledge in terms of eDM, mobile App and online re-marketing possibilities.
You will be involved in the following tasks:
· Design and implement a range of upsell and cross-sell efforts to ensure customers are in the right subscription plan with the right mix of add-ons to maximize lifetime value and customer satisfaction
· Define and document briefs, business rules, data/tech requirements, system integrations as well as process and procedures for all lifecycle marketing campaigns.
· Collaborate with all relevant teams to design, implement and evaluate personalized lifecycle campaigns. Ensure all campaigns have key metrics identified, tracked and analyzed with insights.
· Partner with Analytics team to ensure that all campaigns have clearly defined success metrics which are tracked and analysed, and improve the intelligence available for relevant, personalized, real-time marketing .