Expire bientôt VODAFONE

Lifecycle Campaign Marketing Manager

  • Budapest (Magyarország)
  • Marketing

Description de l'offre

Join Vodafone Hungary and build a better tomorrow!

We are looking for a

Lifecycle Campaign Marketing Manager

for our Consumer Business Unit!


At Vodafone we connect everybody to live a better today and build a better tomorrow . It is the future we have in our mind when we see the speed of technology development. There is so much creativity across the technology industry that the speed of change is increasing. We embrace the opportunities of the future and work proactively to make good use of technology . As you can imagine, this means that we have a vibrant and diverse mix of skills and people making Vodafone a great place to work.

Your place in the team

The Lifecycle Campaign Marketing Manager should drive the roadmap, strategy and execution of lifecycle marketing to onboard, retain, build loyalty and increase lifetime value by engaging customers with personalized, targeted and relevant marketing at every stage.

The Lifecycle Campaign Marketing Manager is also expected to develop overall CRM strategy and communications plan leveraging appropriate marketing channels (email, In-App/Push, Telesales, sms etc.).

The consumer world is surely becoming more digital, and therefore the ideal individual will also possess knowledge in terms of eDM, mobile App and online re-marketing possibilities.

You will be involved in the following tasks:

· Design and implement a range of upsell and cross-sell efforts to ensure customers are in the right subscription plan with the right mix of add-ons to maximize lifetime value and customer satisfaction
· Define and document briefs, business rules, data/tech requirements, system integrations as well as process and procedures for all lifecycle marketing campaigns.
· Collaborate with all relevant teams to design, implement and evaluate personalized lifecycle campaigns. Ensure all campaigns have key metrics identified, tracked and analyzed with insights.
· Partner with Analytics team to ensure that all campaigns have clearly defined success metrics which are tracked and analysed, and improve the intelligence available for relevant, personalized, real-time marketing .

Profil recherché

Qualifications :

We are looking for you if you have

3+ years' experience in Segment Marketing or Commercial area

Strong analytical, problem solving and commercial skills

Fluent English, written and oral is mandatory

Strong negotiation skills and ability to maintain effective relationships

Passion for quality and for best execution is also essential

Experience in Telecommunications is advantage

Get to know us

If you want to know more about us and what we do, then

visit our website: www.vodafone.hu/karrier

follow our career page on Facebook: www.facebook.com/VodafoneKarrier

Diversity and Inclusion

Vodafone is a company that values diversity. We believe that we can operate more successfully and effectively with diverse teams. Our aim is to build a culture where no one will be discriminated based on either their gender, age, cultural background or sexual identity, orientation. Vodafone is committed to support LGBT+ people at work.

The future is exciting. Ready?