Shopper & Customer Marketing Specialist

Job description

Purpose of the Role;


This role aims to assist in S&CM activities for H&B channel focusing on the shopper leg through landing new platforms and instore activations & focusing on the customer leg through leading "Ask and expert" – AAE- platform which is currently a global best practice that other markets are replicating


Key Responsibilities

· Drive shopper led activities and platforms for H&B

· Provide events' plan & Land instore activation for H&B channels for key occasions by subchannel

· Coordinate with TCM & merchandising to apply PS for H&B with focus on creating the right visibility plan & landing different shopper led concepts

· Connect with the market to grasp latest shopper & customer insights by subchannel

· Lead ask an expert platform and take it to the next level

· Plan & budget for the yearly calendar for AAE

· Lead AAE application and develop its new phases

· Land regional seminars for weighted customers

· Land new initiatives for ask an expert to expand our reach and better engage with our customers

· Plan monthly physical visits for our Customers to provide them with product knowledge and get market updates across the 6 Ps

· Plan external collaborations to scale up AAE reach

Qualifications:

1.Pharmacy student is preferable

2.Experience in Pharmaceuticals as sales rep of ABM is preferable

· 0-4 years of experience

· expertise in digital assets/ app development/social media is a plus

· Marketing/selling/ management courses is a plus

· FMCG/pharmaceutical background

Skills:

· Strong Communication skills is a must (there will be a lot of direct contact with customers)

· High level of mobility

· Ability to multitask

· Ability to lead and take new initiatives

· Strong eye for details (analytical)

· Problem solving skills & creativity