Regional Assistant Brand Manager - Oral Care

Job description

MAIN JOB PURPOSE:


Oral Care Category is home of the 3rd biggest Personal Care (PC) brand in Europe: Smile Brand. And not only that. Zendium, one of the strategic growth driver for EU PC, with a truly breakthrough proposition. Being the first and only toothpaste that boost the good bacteria in your mouth to increase the natural self-defenses of the mouth and has 0% harsh chemicals.

Oral Care is a truly purposeful category: smile brand's PoV is about making Oral Care something people want to do, not need to do. Our Unilever Sustainable Living Plan is to improve the oral health of 100M people by 2010, because “a smile changes everything”. Truly, with every single piece we sell we do good and improve people's lives.

Working for Oral Care in Europe really gives you exposure to all facets of our highly divers region.

Are you enthusiastic about influencing high level stakeholders? Would you like to get a big picture of how a category is run? Do you think you are capable to judge communications and global projects by taking the region interests at the heart of your decision? Do you like cracking complex structures? Then the EU Oral Care Assistant Brand Manager role is perfect to you!

You will become expert for our brand(s) in regional markets. You will become a consultant for countries to apply best practices and you will be the guardian to land brand strategies in local plans. You will become an essential partner for your global team(s) to help strengthening the global innovation funnel based regional needs. You will become our European digital powerhouse by landing Digital 2.0 for Smile. You will do this hand in hand with the global team and countries. You will be the key pillar to land regional and local innovation and renovation, hand in hand with the cross-functional team. Your will demonstrate your leadership skills in leading project teams and one direct report. You will be driving our Net Revenue Management agenda and thus truly contribute to profitable growth.

Without you, our ambition to reduce complexity will be hard to reach.

JOB SUMMARY

INNOVATION & RENOVATION

· Lead the deploy of global innovation
· Contribute early in innovation process to maximize global innovation in EU
· Managing the artwork process from brief to approval for EU specific projects, lead cross-functional project teams
· Lead the NRM program aiming to deliver 40bps margin improvement
DIGITAL
· Support deployment of Digital 2.0 into countries and support to strengthen the digital footprint of our brands

BRAND STRATEGIC PLAN (BSP)

· Lead the translation of global brand strategies into local plans for your dedicated market
· Working with Brand Building to translate the BSP into the Brand Marketing Plan. Key to this is clear execution guidelines.

BRAND MARGIN IMPROVEMENT

· Support & lead simplification and cost saving initiatives across functions
· Be a partner to global BD to deliver GM improvement and simplification goals
· (e.g. help to set right pricing strategy, facilitate & secure VIP project ownership, facilitate clustering optimization)

KEY REQUIREMENTS
· Relevant brand marketing experience in Brand Building, Brand Development and/or Customer Development
· Project management experience essential
· Positive and ‘can do' attitude required as well as excellent interpersonal skills to be able to motivate and influence x-functional teams
· Ability to be able to juggle multiple projects and priorities as well as demonstrating real ownership and accountability
· Analytical skills / P&L understanding required to facilitate winning business decisions

For any additional queries, please contact Rik de Heer on

On any given day, two billion people use Unilever products to look good, feel good and get more out of life. With more than 400 brands focused on health and wellbeing, no company touches so many people's lives in so many different ways. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann's and Omo, alongside trusted local names such as Andrélon, Blue Band and Conimex.