Brand Manager

Job description

Brand Manager


JOB SUMMARY:

Organizational alignement:

· Reports to Category Manager.
Strategic Planning:
· Preparing category marketing plans (activations, execution, evaluation & putting corrective actions if needed);
· Co-creation of brand projects for the upcoming year, together with Regional and Global Marketing Team;
· Innovation and renovation category projects implementation;
· Leading brand IBP planning.
Operational Planning:
· Preparing and submitting Activity Plans on brand level;
· On-going market understanding of consumer, shopper and customer (brand measures, competition monitoring, media, and consumer/shopper behaviors);
· Owns and drives preparation and execution of full Marketing Mix to consumer/shopper for national promotions, launches, relaunches, activations;
· Keeps consistency of brand communication across all communication channels and consumer and shopper touch points;
· Channel/Portfolio management (listings, delistings, in-outs, promo SKUs; Exclusive listings);
· Pricing changes recommendations and price monitoring;
· Provides inputs for S&OP (according to the S&OP procedure); responsible for forecast accuracy on specific brand level (included in KPI's);
· Actively contributes to Business Team work: owns & leads respective projects, puts forwards issues, shares updates with the team, gives feedback to others in the meetings; provides inputs to others;
· Prepare presentations of the activity plans (context, objectives, priorities) and trade presentations for the sales meetings: category cascades, CD briefings, customers' workshops;
· Big events communication to field force: Preparation of consumer/shopper/category/channel part based on inputs from BBT, CATMAN. Participation if needed;
· Brand budget owner (responsibility to keep proper balance of total budget ATL, BTL); A&P & off budget management.

KEY REQUIREMENTS:

· At least 2 years' experience in business (preferably in marketing);
· Master degree;
· Self-driven & pro-active person with high self-motivation;
· Interpersonal and communications skills;
· Potential to understand all aspects of business management;
· Ability to cope with stress and short deadlines;
· Accountable & forthright;
· Good creative and initiative skills;
· Fluency in English (verbal and written);
· Computer skills (MS Office).
If you are ready to take the opportunity to work at this position and you fulfill the above
requirements, please apply via system Talent Plus Online till 8th of May 2018 or send your CV to the relevant recruiter.

Please remember that prior to application you should consult this with your Line Manager
and HR Business Partner.