Global eCommerce Predictive data Analytics & Insights Manager

Job description

Unilever is looking for a

Global eCommerce Predictive data Analytics & Insights Manager @ THE HATCHOUSE

Location: Rotterdam, The Netherlands
Local Conditions Apply

Travel: 10% (travel to brand, category and geographical cluster owners globally)

Business Context
Unilever is one of the world's leading suppliers of Foods, Home and Personal Care products present in over 190 countries with a turnover of €53bn reaching 2 billion consumers a day.

eCommerce and new business models are a major growth driver for Unilever developing an innovation pipeline of e-models, leveraging its strong global brands to create new online platforms and services. The new HATCHOUSE is a business unit dedicated to create, develop and launch direct to consumer business models across the globe. The real-time, agile, deep routed specialist ‘hands on' retail nature of eCommerce means that top talent expertise is required to succeed in the Hatchouse Team. This team will identify and evaluate (proactively and reactively) new e-business models across all product categories and markets and work closely with the brand teams and categories to ingrain eCommerce and Direct to consumer strategy.

We Have:

· The ambition to form the backbone of our new global e-business model at the Hatchouse
· 400 brands and two billion people use our brands on any given day
· 16 Direct to consumer eCommerce models: T2, Dermalogica, Ren, Murad, Pureit, DSC, Blueair, etc
· Wide brand portfolio across FOODS, PERSONAL CARE, HOME CARE and REFRESHMENT

Our Hatchouse Culture:

· Externally orientation, digital curiosity to innovate and create the next big thing
· Built for agility and entrepreneurship. Crafting capability for in-house deployment as well as capability for managing outsourced partnerships
· Structured from insight to prototype, with maximum speed
· Win Fast / Fail fast / Scale fast
· Executive Board focus and exposure with sponsorship from ULE President and 4 Category Presidents

Main job purpose
You will be key player in ensuring we are ahead of the curve with digital innovation, consumer friction points, technology and connected world behaviours. You will be the voice of tomorrow's eCommerce shopper, feeding Unilever eCommerce proactively with data and consumer insights to identify and develop DTC business opportunities. You have to be a future oriented, proactive, data oriented leader who feeds the team and global categories with data ammunition. This is a key role and a first of its kind within the team so this role requires a unique blend of a commercial mind-set, a natural curiosity for tomorrow, and always data oriented. A passion for consumers, shoppers and business model insight is a must.

You will be a ‘natural retailer' and your responsibilities include analysing, reviewing, recommending and building strategic and tactical changes to new e-business models. You will be experienced in leading quant and qual digital research programms and set the future of new businesses.

Key accountabilities

· Co-ownership of Unilever's broader eCommerce 2016 to 2020 ambitions
· Be part of the eCommerce leadership team to form and develop the Hatchouse at Rotterdam Weena in The Netherlands
· Surround Unilever eCommerce with world class digital and eCommerce partners experts in this field
· Spot and identify the market leading edge, Customer Experience tactics including Design & Aesthetics, Content, Navigation, Information Architecture, and Performance & Functionality
· Be the company expert on emerging digitally born business models and brands
Customer Insight (through deep segmentation), Marketing Insight, Business Insight
· Predictive and Data Analysis – Build reporting trends by using key data tools (PPC, Google Adwords, etc.)
Forecast and build knowledge/capabilities for scalable, competitive, sustainable growth
· Monitor research and development of current eCommerce organizations to spot trends in innovation and supplement research findings in Unilever's product categories
· Provide expertise on current eCommerce industry best practices
· Motivate and support a local brand, category and geographical cluster teams within e-partnerships
· Positively impact and influence internal stakeholders and external partners
· Grow the awareness and benefits of well deployed e-business models within Unilever globally
· Uphold Unilever's brands' standards as well as Unilever global objectives

You will report to: Global HATCH DTC Disruptive Models Leader. In the first wave you will have no direct reports.

Critical Success Factors of the Job
Relevant Experience:

· 3 to 5+ years of analytics / insight experience with an emphasis on Direct to Consumer / eCommerce / Start-up / New models
· Leader with strong entrepreneurial bias that has a proven track record in building, managing and motivating digitally disruptive agile teams, which delivered exceptional results
· Leading quantitative and qualitative digital research programs
· Leading data and consumer insights driven strategies into business results
· Experience with digital and e-business
· Start-up experience (not mandatory)

Key Skills:

· Have a deep understanding of retail, eCommerce and marketing businesses
· ‘Natural retailer' obsessed with delivering your promise to consumers
· Consumers are at the heart of everything you do and the best insights come from spending time listening to their problems and needs
· Have a passion for digital / eCommerce consumer behaviour today and future of online
· Have a proven track record as an analytics/ insight leader, understanding brands and customers
· Understand how to accurately assess digital and eCommerce business model potential
· Follow your instinct in terms of ideas, but use internal and/or external data to underpin your ideas with confidence
· Independent and self-directed but able to work and lead a team of creative individuals
· Have superior analytical skills to track and manage performance
· Have excellent interpersonal skills and the ability to persuasively sell ideas internally and externally
· Quick learner who can process lots of information and can prioritize action
· Effectively navigate and collaborate cross-functionally in a larger global organization
· Outcomes-focused leader, with a strong team orientation
· Bullish about Unilever Brands and its digital commerce potential Globally

Successful People at Unilever…

· Create belief, lead the strategy, energise an organisation
· Are comfortable with being uncomfortable
· Make it happen in a big organisation
· Own the number

Interested?

To apply, you must do so online. Please do not forget to upload your CV and a motivation letter. Your application will be reviewed against our requirements and we will be in touch shortly after the closing date to provide you with an update on the status of your application.