Category Manager

Job description

KEY ROLE PURPOSE:

Develops category strategy, innovation & renovation. Builds and manages category budget and activation plan to deliver category growth, brand strength, market share & financial goals .

Development of local business strategies:
· Develops category strategy into local market plan
· Conducts audit (brand measures, competition analysis, media & consumer behaviors)
to gain continuous market understanding and identify business opportunities
Innovation processes:
· Leads category processes of innovation & renovation including IPM
· Leads the category 8Q innovation plans
Category communication & 360 activation:
· Builds and manages launch plans
· Builds and manages 360 activation plans
Budget management:
· Plans annual category's budget according to the strategic priorities
· Manages category's A&P budget in order to achieve KPI's and effective utilization

Knowledge / Skills
· BA in economics/Business; MBA- advantage
· 3-5 years of experience in marketing.
· At least 1-2 years as brand manager
· Knowledge of FMCG sector- advantage

Fluent English