Brand Supervisor-Clear / 品牌主管-清扬

Job description

LOCATION: Shanghai

MAIN JOB PURPOSE:

Supports the brand building manager in translation of the BVP (Brand vision plan) into the BMP (Brand Marketing Plan).

Support and contribute to the development and deployment of brand marketing plan of Seasoning.

Assistant the brand manager in launch management.

JOB SUMMARY

· Job Summary Details need to be written in bullet points

· Supports the brand building manager in translation of the BVP into the BMP.

· Supports the Brand Marketing Plan development and deployment by:

· Assisting in the execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy

· Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker). This includes the monitoring of progress against key trial and awareness measures, quality of in-store support, distribution and availability

· Per channel ie. Place, pricing and promotions in-store and initiating measuring the effectiveness and ROI of key activities.

· Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.

· Delivers specific brand projects eg. Co-branding with a major retailer.

· Assist the brand building manager in launch management; building launch plans and channel

· Strategies (promotions, media and POS), Customer sell-in and legal & regulatory issues.

KEY REQUIREMENTS

· Bachelor degree above

· Relevant marketing experience, FMCG preferred

· Solid Project Management experience.

· Fluent in Written and Spoken English

· Bias for action attitude; and strong growth mindset