Brand Building Manager

Job description

Brand Manager

Location: Warsaw

Job Summary:

Organizational alignement:

Reports to Category Manager.

Direct Reports:

1 Direct Report

Strategic Planning:

· Preparing category marketing plans (activations, execution, evaluation);

· Co-creation of brand projects for the upcoming year, together with Regional and Global Marketing Team;

· Innovation and renovation category projects implementation;

· Leading brand IBP planning.

Operational Planning:

Preparing and submitting Activity Plans on brand level;

· On-going market understanding of consumer, shopper and customer (brand measures, competition monitoring, media, and consumer/shopper behaviors);

· Owns and drives preparation and execution of full Marketing Mix to consumer/shopper for national promotions, launches, relaunches, activations;

· Keeps consistency of brand communication across all communication channels and consumer and shopper touch points;

· Channel/Portfolio management (listings, in-outs, promo SKUs; Exclusive listings);

· Pricing changes recommendations and price monitoring;

· Provides inputs for S&OP; responsible for forecast accuracy on specific brand level (included in KPI's);

· Actively contributes to Business Team work: owns & leads respective projects, puts forwards issues, shares updates with the team, gives feedback to others in the meetings; provides inputs to others;

· Prepare presentations of the activity plans (context, objectives, priorities) and trade presentations for the sales meetings: category cascades, CD briefings, customers' workshops;

· Brand budget owner (responsibility to keep proper balance of total budget ATL, BTL); A&P.

Key Requitements:

At least 3 years' experience in Business;

· At least 1 year experience in Marketing;

· Master degree;

· Self-driven & pro-active person with high self-motivation;

· Interpersonal and communications skills;

· Potential to understand all aspects of business management;

· Ability to cope with stress and short deadlines;

· Accountable & forthright;

· Good creative and initiative skills;

· Fluency in English (verbal and written);

· Computer skills (MS Office).

We Offer You:

· Learning environment and personal development;

· A friendly atmosphere and a positive work culture at Unilever (possible of agile working);

· Work on the contract of employment;

· Work in a modern office in the center of Warsaw;

· Attractive benefits package including: medical care, retirement package, life insurance, sport package, Unilever shop;

· Magnum Mondays.