Assistant Shopper Experience Manager / 助理消费者体验经理

Job description

LOCATION: Shanghai

MAIN JOB PURPOSE:
· Execution excellence of traffic generation and conversion within eCommerce channel and across all e-retailers;
· Competitive search performance within eCommerce channel and across all e-retailers. This includes pay search and organic search performance related to PSO and offtake;

JOB SUMMARY
· Implement annual traffic planning and full year traffic efficiency optimization across different online retailers' PC and Mobile APPs
· Support shopper experience manager to work with different sites to generate full year traffic plan and support on the offtake achievement
· Day to day executing the traffic investment across different eRetailers
· Day to day analysing on traffic effectiveness across different sites and categories.
· Drive continuously optimization of the ROI across different traffic sources (search, paid, exchanged, etc.)
· Lead eCommerce annual big events for example JD 6.18, D11 traffic planning and real time optimizing
· Drive search result optimization across all online retailers' PC and Mobile APPs
· Support shopper experience manager and different sites to identify the search optimization strategy, KPIs and plan through deep understanding search key influential factors and improvement opportunities in each sites.
· Day to day on executing search optimization activities and analysing of search improvement result in all key search terms across different sites and define next step improvement plan.

KEY REQUIREMENTS
· Bachelor degree or above, fluency in both written and spoken English, skilful in office software in terms of Excel and PowerPoint;
· 2 years+ experience in FMCG, media and digital marketing related function are preferred; e-Commerce related experience is a plus.
· Good communication skills with ability to endure pressure and work under cross-functional teams;
· Ability and drive to work independently;