Assistant Brand Manager

Job description

To play key supporting role in the development and implementation of the integrated brand marketing plan to achieve the business goal for Calve .
· Develop the brand marketing plan through an understanding of the drivers of brand growth and brand health.
· Execute the integrated activity schedule, ensuring consistency with ‘brandkey' vision and ‘brandvision' plan.
· Analyze brand performance and brand health by constant evaluation of national support activities against measurable objectives.
· Identify solution and make recommendation to improve effectiveness of based on performance monitoring.
Deliver specific brand project and innovation

· Internal: Working with Customer Development, Consumer and Market Insight, Finance and Supply Chain
· External: Communication Agency, Activation Agency, Brand Partners / Organisation eg Min of Education, NGOs etc
Nature of those contacts: Mainly exchanging information