E-mail Marketing Specialist (Internship)

Job description

À propos

Greenly est une entreprise Tech certifiée B-corp fondée en 2019 par Alexis, Matthieu et Arnaud. Elle permet à chaque entreprise de suivre facilement son empreinte carbone, pour participer à la lutte contre le changement climatique.

Plus de 2000 entreprises ont déjà fait confiance à Greenly pour réduire efficacement leurs émissions de gaz à effet de serre. Car avec Greenly, les entreprises mesurent précisément, réduisent durablement, contribuent intelligemment et rendent compte de leurs progrès.

La plateforme de Greenly associe une collecte intelligente des données à des fonctionnalités avancées pour créer la solution de comptabilité carbone la plus intuitive au monde.

Greenly offre également le soutien d'un expert climat tout au long du parcours du client.

Descriptif du poste

Within the Growth team, the CRM team is key in supporting our Marketing and Sales teams in their growth and international expansion (UK and US markets).

Through this role, you will contribute directly to defining, implementing and optimizing CRM sequences to improve conversion rates, satisfaction and prevent churn.

The mission

Throughout this role you will help us...

· 
Actively participate in the development of the CRM business in collaboration with the Tech, Product and Data teams, in several phases of the customer journey

· 
Define the pathways to be implemented for our inbound leads and customers by identifying CRM opportunities to address relevant and personalized content at key moments in the customer journey

· 
Ensure continuous optimization of these paths through A/B testing.

· 
Create e-mailing campaigns (wording, formalization of visual requirements with our graphic designers, etc.) for inbound leads and customers

· 
Analyze campaign performance

· 
Propose analyses to better understand our users' behavior and propose actions accordingly.

· 
Be a driving force behind the creation of new sequences, content and innovative concepts. You'll have free rein to express your creativity!

Profil recherché

You are our ideal candidate if you...

· 
Have previous CRM start-up / scale-up experience

· 
Are data-driven and analytical

· 
Enjoy working independently on end-to-end projects

· 
Understand HTML and CSS

· 
Have an advanced level in French + are proficient in English

Bonus points if you...

· 
Master a visual composition tool

· 
Have previous copywriting experience

Process de recrutement

· 
Introductory call with Solène, Head of CRM

· 
At-home case study

· 
Interview with our Laurent, Head of Growth

Informations complémentaires

·  Type de contrat : Stage (6 à 12 mois)
·  Lieu : Paris
·  Télétravail ponctuel autorisé