Digital Marketing Executive

Job description

  Job facts
You will be responsible for planning, designing and implementing digital marketing relevant platforms and campaigns in CPS & MD. Organizing and implementing exhibition, event, congress or assisting marketing promotion activities in CPS & MD.
·  Liaising with external vendors and agencies to ensure that to meet the requirements and budget;
·  Organizing and implementing events like seminar, exhibition and congress etc. and tie in digital tools into offline events to make the marketing events more efficiently;
·  Responsible for various digital platforms like WeChat, Eloqua, Webinar, Website, and working with other teams to create, polish and make it adaptive to digital promotion;
·  Working with marketing teams to generate, lead and track the open leads through online & offline campaign to make the marketing activities more effectively;
·  Coordinating or designing marketing promotion tools like gift, brochure or souvenir which should be ensured in accordance with Roche CI policy;
·  Realizing the delivery of each event within budget and schedule as well as with good quality;
·  Improving the efficiency of event management procedure by leveraging the knowledge and experience of process control, resources allocation, documentation, etc. Effectively reviewing and evaluating each event conducted to understand the issues of event management and areas to improve. Continuously improving the innovation of events implemented. You should hold:
·  Bachelor degree and above in Marketing, Business Management, advertising or other Appropriate discipline;
·  Proficiency in both oral and written English and good command of MS office software application;
·  Product & marketing expertise. You should have 2 years and above working experience in digital capacity and in a similar industry.

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