Student Brand Manager - Shanghai

Job description

Red Bull Student Brand Managers are a part of the most dynamic and empowered student ambassador program in the world. Our SBM's are passionate about Red Bull and share their love for the brand with their peers. They are responsible for driving the brand image on campus, building belief in the product benefits and ensuring long term loyalty starting with the college experience. The goals of the Student Brand Manager program are to reach new students, excite students, increase sales and manage the Red Bull brand on a collegiate level.

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

·  LocationShanghai, Shanghai, China
·  SchedulePart-time
·  OrganisationRed Bull China

Areas that play to your strengths

(all the responsibilities we'll trust you with)

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·  Campus Mission

Represents Red Bull at their university

Responsible for the implementation of Red Bull’s marketing mix on campus

Infuse Red Bull into the student lifestyle through co-ordination of projects on university campuses and support of student events

Develops and maintains relationships and support of key university bodies and individuals

Spots trends and the opinion leaders on campus

·  Product and Brand Support

Induces trial, develops new usage situations and creates positive word of mouth about the World of Red Bull

Increases trial and awareness amongst associates of the students who are not in university i.e. work colleagues and sporting team-mates

Maintains a dynamic mix of project and event involvement covering both ‘moments of want’ and ‘moments of need’ consumption occasions

Continually seeks opportunities to develop Red Bull’s brand profile, image and credibility on and around campus within the student market

·  Sales Support

Implements sales and marketing projects on campus.

Liaises with Strikers and Musketeers to help build sales and distribution on and off campus

·  Management and Administration

Completes the communication and reporting tasks associated with the SBM role

Your experience includes:

(proven performance in)

· 
Strong written and verbal communication

· 
Organisation and Time Management

· 
Intimate knowledge of their university campus

· 
Creativity

· 
Friendly, open and approachable

· 
Leadership

· 
Product Knowledge

· 
Competent problem solving ability

· 

Currently Studying at University

· 

English;Chinese
Other opportunities in a similar area
· 

Wings Team Member - Shanghai

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.