Student Brand Manager - Beijing

Job description

Areas that play to your strengths

(all the responsibilities we'll trust you with)

·  Campus Mission

Represents Red Bull at their university

Responsible for the implementation of Red Bull’s marketing mix on campus

Infuse Red Bull into the student lifestyle through co-ordination of projects on university campuses and support of student events

Develops and maintains relationships and support of key university bodies and individuals

Spots trends and the opinion leaders on campus

·  Product and Brand Support

Induces trial, develops new usage situations and creates positive word of mouth about the World of Red Bull

Increases trial and awareness amongst associates of the students who are not in university i.e. work colleagues and sporting team-mates

Maintains a dynamic mix of project and event involvement covering both ‘moments of want’ and ‘moments of need’ consumption occasions

Continually seeks opportunities to develop Red Bull’s brand profile, image and credibility on and around campus within the student market

·  Sales Support

Implements sales and marketing projects on campus.

Liaises with Strikers and Musketeers to help build sales and distribution on and off campus

·  Management and Administration

Completes the communication and reporting tasks associated with the SBM role

Desired profile

Your experience includes:

(proven performance in)

· Strong written and verbal communication

· Organisation and Time Management

· Intimate knowledge of their university campus

· Creativity

· Friendly, open and approachable

· Leadership

· Product Knowledge

· Competent problem solving ability