Red Bull Denmark is looking for a strong Brand Manager

Job description

The Brand Manager is responsible for the strategic development of the Red Bull brand in Denmark. Leading the Brand & Consumer Collecting team, the Brand Manager is involved in all consumer facing initiatives where the brand is exposed and positioned. Part of the role is working closely with the Marketing Manager to contribute to the annual business plan, creating, planning and executing brand campaigns, strategic development of the media & advertising plan, new product and packaging launches & branding activation of events and productions, in cooperation with the rest of the marketing & sales team.

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

·  LocationCopenhagen, Hovedstaden, Denmark
·  ScheduleFull-time
·  OrganisationRed Bull Denmark

Areas that play to your strengths

(all the responsibilities we'll trust you with)

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·  General Management

Managing and developing the talents of the brand team, a Brand Specialist and Consumer Collecting Manager & Team (Field Sampling/Student Marketeer team).

Leads the overall brand onboarding of new Red Bull Denmark team members.

Control creative and media agencies to ensure correct contractual setup and strong working relationships to deliver world class creative output.

Represent Denmark and manage the relationship with global HQ branding peers.

Owner and responsible for the full brand & media budget.

·  Consumer Insights and Market Research

Turn data into compelling insights which are actionable and relevant, and ensure these insights are addressed through adequate ideas and plans.

Stay on top of market trends and innovations in order to predict and affect consumer behavior.

·  Advertising and Creative

Create branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing & sales functions.

Develop and implement the ideal annual advertising plan, ensuring international and local learnings, taking best practices in to consideration and with the right level of digital and social media integration.

Work closely with the Communications Manager to amplify the impact of advertising on own, earned and paid media channels.

·  Product and Packaging Innovation

Lead and manage solid product launches together with sales, finance and other marketing functions and act as the key contact for Red Bull HQ.

Your experience includes:

(proven performance in)

· 
Min 3-5 years of experience with brand management in the FMCG market

· 
Min 3 years team management experience

· 
FMCG brand marketing skills, knowledge and experience

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Experience in executing campaigns, setting up consumer flows and working with agencies

· 
An entrepreneurial ‘can-do’ attitude facilitated by continuous learning and application of appropriate and innovative ‘best practices’

· 
Ability to maintain focus on multiple projects, follow through on priorities and deliver quality results

· 
High standard of integrity with a passion for the brand and commitment to Red Bull values

· 
Clear understanding of competitor activity and consumer behavior in a brand and FMCG context

· 
Cand Merc or equivalent commercial education

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Cand Merc or equivalent commercial education

· 

Fluent in both Danish & English
Other opportunities in a similar area
· 

Passionate Digital Marketing Intern

· 

Esports Specialist

Last year we sold 6 billion cans

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.