Digital Content Analyst

Job description

Areas that play to your strengths

(all the responsibilities we'll trust you with)

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·  CONTENT ANALYTICS STRATEGY

Work closely with the Sr. Content Analyst to develop and implement actionable insights and recommendations to inform the programming and content teams.

Create insightful presentations that summarize analyses and deep dives in a clear and easily digestible manner, and present them to managers and executives to influence decision-making.

·  CONTENT PERFORMANCE AND OPTIMIZATION

Analyze program performance across owned, managed/social, and earned media with a 360-degree approach.

Track and compile industry trends and competitive analysis to provide best practices and identify new opportunities in the marketplace.

·  ANALYTICS DEEP DIVE & DECISION SUPPORT

Work with the Sr. Content Analyst to plan and execute proactive ad hoc analysis to develop strategies and tactics for developing Red Bull Media Networks audiences.

·  SUPPORT TO THE PROGRAM PLANNING PROCESS

Track weekly, monthly, and quarterly trends to evaluate programs and strategies within developed KPIs.

Build dashboards and reports to educate the programming and content teams and help them make data-based decisions.

Desired profile

Your experience includes:

(proven performance in)

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Candidates should be analytical and strong, effective communicators.  S/he must thrive in a fast-paced environment and possess a high level of flexibility and intellectual curiosity.

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Min. 3 years of experience in a media/entertainment/tech company in a strategy/business development/analytical role.

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Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications.

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Adept at translating data into stories.  Prior experience working with producers, editors, and program strategists a plus.

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Experience coordinating efforts across various teams/offices.

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Excellent verbal and written communication skills.

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Excellent knowledge of Google Analytics.  Familiarity with Adobe and social analytics tools a plus.

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Highly skilled in Microsoft Excel, Powerpoint, and B.I. tools (such as Tableau) for manipulating and representing data.