Brand Marketing Manager

Job description

The Brand Marketing Manager (BMM) leads our regional marketing efforts to win new users, intensify beverage consumption and build brand love. The BMM plays a critical role in developing strong beverage marketing plans informed by consumer and product insights. The BMM also drives excellent execution in their team of Consumer Collecting Specialists (CCS), who embody our commitment to giving a local face to a global brand.

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En 1987, Red Bull n'a pas seulement lancé un produit totalement nouveau, Red Bull a crée une nouvelle catégorie de produits - les boissons énergisantes. A ce jour, Red Bull emploie plus de 11500 personnes dans plus de 171 pays, et vend plus de 6 milliards de canettes par an. Le monde de Red Bull crée l'opportunité d'utiliser son talent, sa passion, de se développer et de marquer les esprits. Découvrez pourquoi nous sommes différents.

Trouvez votre propre voie

·  LieuChicago, Illinois, United States
·  Type d'emploiFull-time
·  OrganisationRed Bull North America

Les domaines dans lesquels vous pouvez utiliser vos points forts

(Toutes les responsabilités pour lesquelles nous allons vous faire confiance)

Voir plusVoir moins
·  LEAD LOCAL STRATEGY TO RAISE BRAND RELEVANCY & INCREASE CONSUMPTION THROUGH OCCASIONS & CHOICE

Oversee management of regional Cross Marketing and Consumer Collecting (Product Sampling and Collegiate Marketing) programs

Leverage consumer and product insights to inform regional plans and up-level team’s strategic capabilities

Oversee Sampling plans to drive awareness and trial, including consumer focuses and product allocation

Oversee Collegiate plans to ensure we bring the next generation of consumers into the brand

Lead ‘360’ Cross Marketing plans to grow consumption in our priority occasions

Oversee Beverage initiatives to grow awareness and trial of our product variants

Provide anecdotal/empirical data to inform and recommend local advertising efforts

Lead Consumer Activation programs at retail to amplify key initiatives at point of purchase

Support network, influencer, and opinion leader identification

Drive cross-functional collaboration to optimize outcome of brand initiatives (sales, marketing and media)

Ensure all local brand/beverage efforts are in line with national strategy and guidelines

·  RECRUIT, DEVELOP & RETAIN TOP TALENT

Identify and hire people who can thrive in our culture and excel within their core functions

Manage direct reports towards annual regional business objectives

Enable a high-performing culture by focusing on individual, strengths-based development

Provide direct, consistent, and productive feedback in order to maintain quality performance

Ensure a culture that rewards relentless effort and exceptional execution in line with Red Bull’s values

Identify and train high potential employees for succession opportunities

Train, empower and hold direct reports accountable to the highest standards through ongoing coaching and development

Votre expérience comprend :

(une performance prouvée dans)

· 
3+ years of experience in Consumer Marketing; preferably in a CPG environment

· 
An understanding of traditional & non-traditional brand marketing strategies including ‘below the line’ and digital

· 
An understanding and working knowledge of marketing communications and storytelling with an emphasis on digital and social media

· 
The identification of trends and ability to turn insights into actions

· 
A talent for integrating creative and unique marketing solutions into existing and emerging consumer landscapes

· 
Management of collaborative projects from ideation through planning and execution

· 
A strong ability write, present, and share ideas articulately 

· 
A history of coaching, leading and influencing in order to foster a collaborative and creative environment

· 
Successful management of teams and large budgets

· 
Management of collegiate and/or student brand ambassador programs preferred

· 
Management of product sampling programs preferred

· 

Bachelor's degree required, MBA preferred

· 

Must be fluent in English
D'autres opportunités dans un domaine similaire
· 

Consumer Collecting Specialist

Dans votre lettre de motivation, nous vous remercions d'expliquer en quoi vos expériences passées pourraient être utiles pour ce poste chez Red Bull - ce qui vous plait et ce qui vous fait penser que votre prochaine opportunité est chez nous ?