Oral Care Search and Social Digital Media Trader

Job description

Description

P&G is the largest consumer packaged goods company in the world. We have operations in over 75 countries, with 65 trusted brands that improve lives for 5 billion consumers worldwide. This brings many advantages, including the opportunity for our employees to enjoy a diverse and rewarding lifelong career filled with new and exciting challenges.

We believe great ideas emerge from the creative connections that happen between our talented employees, and we encourage diverse, multi-functional teams to work together to generate new ideas to address challenges we face.

The Opportunity:

P&G Oral Care is creating a Future of Marketing in-house strategic media team to deliver breakthrough media plans and digital media execution in close partnership with our Brands. This team will include both Strategic Media Planners and Digital Media Traders. The Search/Social Trader will sit on location with the business in Mason, OH and will be accountable for leading tactical Search & Social planning/buying for a portfolio of brands and collaborating across an integrated team of internal and external partners to ensure media plans are delivered flawlessly in line with P&G standards and Brand objectives.

This Digital Trader will fully manage Brand Paid Search & Social campaigns across all key digital platforms. A successful Digital Trader will effectively set up, manage and optimize campaigns and work with the strategic planner to maximize campaign KPIs for multiple marketing objectives including DTC and CPA campaigns.

Key Responsibilities:

·  Work with strategic planner and Brand to create Paid Search (including Keyword and Bid strategy) and Social (Audience, Tactics) plans based on Brand priorities
·  Own Paid Search and Social campaign set up, execution and reporting in native platforms.
·  Track daily performance and KPI’s in line with Brand goals & objectives (i.e. CPA, CPC, SOV, etc.)
·  Make & activate Social campaign optimization recommendations to Brand Goals
·  Manage Campaign Ad Operations including ad server tagging and trafficking
·  Present campaign reporting and insights to strategic planners and brand teams
·  Work closely with Digital Partners (Google, FB, Snap, etc) to understand capabilities and act as subject matter expert
·  Assists in day-to-day client communication

The Ideal Candidate:

·  Proven Digital marketing experience and success managing digital campaigns
·  Digital Partner & Marketplace Certifications - Google Analytics, Google Search, Facebook Ads
·  Well-versed in performance marketing, conversion, and awareness marketing
·  Up-to-date with the latest trends and best practices in search engine marketing
·  Strong analytical skills and experience generating digital reporting
·  Familiarity with A/B and multivariate experiments

Qualifications

Requirements:

·  Minimum of Associates Degree; Bachelor’s Degree preferred
·  2+ years Digital Campaign Execution Experience
·  Expertise in key Search andSocialnative interfaces/UI used to execute search media campaigns and analytics
·  Well versed in Google AdWords, Google Analytics, Facebook Ads Manager
·  Experience with performance, conversion, and awareness marketing

The Value of a P&G Career

·  Ongoing coaching and career development – you will work with passionate people and have access to best in class training through our P&G Leadership Academy as well as day-to-day mentoring from your manager.

·  We provide a market-competitive salary benchmarked against the finest companies, so you'll be able to spend your generous vacation time doing more of the things you love with the people you love.

·  We offer a suite of benefits, including but not limited to: flexible working arrangements, generous paid vacation increasing with service, generous parental leave policies, group life insurance, health insurance, and dedicated support to help you find the right child care or elder care.

·  Additional perks include discounted P&G products from our company shops and a discount platform offering you unbeatable savings on everything from groceries to exotic holidays.

·  What's more, your financial package might include things like interest-free loans, a tax-advantageous share purchase plan, a contributory pension plan, and financial education and advisement on topics including purchasing real estate and generating wealth.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, citizenship, HIV/AIDS status or any other legally protected factor.

Immigration sponsorship is not available for this role. As a general matter, Procter & Gamble does not sponsor candidates for nonimmigrant visas or permanent residency. However, Procter & Gamble may make exceptions on a discretionary basis. Any exceptions would be based on the Company's specific business needs at the time and place of recruitment as well as the particular qualifications of the individual.

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

MQualificlearly detailed in job description are assessed in the pre-screen questionnaire

Job locations:
Cincinnati, Ohio, United States Job Type: Full-time Job categories: Brand: Brand Management / Marketing Req No: BRM00001954