Marketing Technologist

Job description

Description

Are you a technologically savvy professional with a deep understanding of data and analytics? Do you also have the strategic mindset to transition raw data into actionable insights and compelling marketing plans and campaigns?

Procter & Gamble is looking for a Brand Operations Marketing Technologist with strong technical skills that can be applied in our digital business programs to enable our brands to successful execute CRM, DTC, and Search and Media performance marketing programs.

IT at P&G

At Procter & Gamble, IT is where business, innovation, and technology integrate to create a competitive advantage for our Company. Our mission is clear -- we deliver IT to help P&G win with consumers. As a P&G IT professional, you are a diverse business leader who applies IT mastery to deliver game-changing, technology-driven business models and capabilities your technical mastery will be recognized and rewarded. Your passion for the industry will be further cultivated by our culture of continued learning and growth as an IT professional. Your career in IT builds leadership and influence skills, breadth of experience across multiple businesses, and depth of expertise in areas like Application & Integration, Infrastructure, Data & Analytics, and Security & Risk.

Our Marketing Technologist roles are critical enablers at the intersection of marketing, data, and analytics where technical expertise and strategic mindset are the key to success. In this role, you can expect to:

·Deliver real time insights and business transformation opportunities that improve our key measures, inform new business models and optimize digital/ecommerce operations.

·Drive and deliver consumer-centric data strategy, ensuring the right set of technological and architectural choices leading to data integration, activation/execution, sufficiency and enrichment.

·Lead the creation of new business models, executing with hands on the key board and codifying the processes/capabilities to scale where relevant.

·Break down silos and build a single unifying view that enables us to put end-consumers at the center of our programs and engage them seamlessly across all touch points.

·Lead and communicate effectively across functional and agency team members to align plans, solve problems, and deliver results.

·Set a technology vision for marketing in a digital world, championing greater experimentation and more-agile management of new capabilities by being externally in touch with industry trends.

·Act as a bridge builder between Marketing and IT and the Sherpa for brand builders who need help navigating the digital world.

·Deliver the technical operations for P&G Canada’s CRM program including email campaigns, coupon functionality, website updates, and acquisition campaign execution.

·Facilitate and prioritize technology requests from marketing, translating between technical and marketing requirements and making sure that marketing’s systems adhere to IT policies including cybersecurity and privacy mandates.

Please note this will be a full-time contract position. At the end of the 12 monthcontract, based on performance, fit, andCompany need, P&G may consider making the contract position permanent .

Qualifications

What would make you a great fit?

·You are experienced across a variety of key marketing IT areas, including Digital/e-Commerce Domain Knowledge, this includes Direct to Consumer Selling, eCommerce, Consumer Relationship Marketing (CRM), Search (SEM, SEO, Analytics), Web/Mobile Digital Presence & Traffic Generation, Digital Media & Programmatic Media Buying, Social Insights and Analytics, Content Management.

·You are an expert at data management and analytics with extensive use of various tools and applications that allow you to access, organize, manipulate, and mine data as well as display and communicate insights.

·You also have a good foundational understanding of consumer privacy and Cyber Security.

·You are a fast learner with great verbal and written communication skills and can work collaboratively across functions.

·You are disciplined in your execution and comfortable leading digital thinking within the Canadian organization.

Qualifications

·2+ years relevant marketing technologist experience

·Strong Analytics skills including tools such as KNIME, Python, Power BI, SQL, and Tableau

·Expert in Microsoft Office suite of tools including Excel, Powerpoint, Word

·Strong experience in Google Analytics, Google Data Studio, and Google Ads

·Experience working/analyzing across social media such as Facebook, Twitter, Google Search

·Experience working/analyzing a Direct to Consumer Selling business, understanding the Life Time Value (LTV) of a consumer, along with understanding DTC platforms such as Salesforce and BigCommerce, would be an asset.

·Experience working in eCommerce, understanding online fundamentals needed to win with Brick & Click and Pure Play partners, would be an asset.

·Experience with Consumer Relationship Marketing (CRM) to win the shopper path to purchase and leverage data to deliver precision marketing to optimize consumer engagement and LTV

·Experience with using data as a strategic choice for the business to identify use cases to build the business and fill gaps in data, processes, and systems to realize the value

·Certification related to digital marketing, such as the Online Marketing Certified Associate (OMCA) would be an asset.

·Strong verbal and written communication skills, with the ability to leveraging storytelling to influence decisions

·Strong collaborator and thought leader

We hire candidates from a range of disciplines and areas of specialization. Candidates with a Bachelor's or Master's degree in Business/Management Information Systems, Computer/Systems/Industrial Engineering, Computer Science, Business Analytics, Data Science, Operations Research or Statistics may find this role to be a good fit for their skills and interests.

Apply today to join our team as a Marketing Technologist, where you will work closely with our marketing and IT organizations to set a technology vision for marketing in the digital world. Get ready to be part strategist, part technology leader, and part teacher!

As part of the application process, you will be asked to complete two (2) online assessments if you meet the requirements for the role. To apply, please complete both your job application and online assessments as soon as possible. Applications will be reviewed on a rolling basis until the position is filled.

Sponsorship for work authorization is not available for this role. It is the applicant’s responsibility to ensure they are authorized to work in the location to which they apply.

We are an equal opportunity employer and value diversity at our company.

If you require a disability related accommodation in order to participate in the recruitment process, please click here to submit your request.

Job locations:
Toronto, Ontario, Canada Job Type: Full-time Req No: IT 00002488