Digital Showroom Project Internship

Stage Par Nissan
  • Aug 2016
  • Marketing
  • Montigny Le Bretonneux
  • A négocier

Description

Digital Showroom Project Internship

Position Title

Digital Showroom Project Internship

Mission and Main Objectives

The Nissan Europe Customer Experience team is in charge of driving Nissan's European performance through excellence in customer retention & satisfaction.

It has oversight for the pan-European retail environment, CRM, loyalty and management of key cross-functional projects aiming to support a seamless and value-adding customer journey.

Newly integrated into the Lead Management team, the Digital Showroom project is providing a unique digitally enabled humanized experience through a live video chat between a brand Ambassador and the Customer.

Main Tasks & Responsibilities

·  Develop Digital Showroom project
·  Define the right concept: humanizing the digital experience as part of the Customer Journey
·  Set-up Digital Showroom support for Paris Motorshow 2016
·  Optimize Digital Showroom support for New Micra launch
·  Define the proper user journey on HELIOS Digital platform
·  Coordinate the Digital Showroom Ambassadors training and daily acting
·  Monitor the key project KPIs
·  Scope could also be extended to Nissan Europe Lead Management support for daily management of ongoing Digital Test Drive (DTD) project and its optimization
·  Digital & CRM campaigns support (product launch, events, …)
·  Reporting & internal communication of results
·  Flows optimization and issues fixing with IS team
·  Additional responsibility: Support organization of regular meetings (Steerco, MMC, FRM...)

Function

Sales and Marketing

Type of Contract

Internship/student placement

Site / Location of Position

France - Montigny Le Bretonneux

Legal Entity

(NESAS) Nissan Europe SAS - Montigny Le Bretonneux, France

Part Time / Full Time

Full Time

Background & Experience

·  Marketing experience
·  Project management skills
·  Experience with Digital projects
·  Strong analytical and problem resolution capability
·  Fluency in English. One additional language would be an asset

Proficient with Microsoft Office (especially PowerPoint)

Minimum Education Required

Bachelors Degree

European Language

English

Language Level

Fluent

Anticipated Start Date

01-Sep-2016

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Morgane Suarez
Etudiante en Marketing International à l'ESC RENNES SCHOOL OF BUSINESS