Trade Marketing Executive

Job description

Develop category agenda for all trade channels to support long term Category growth and profitably increase market share based on shopper and customer requirements.

Your responsibilities would be to:

Generate compelling shopper stories to develop wining strategies for categories vs. competition.

Support the Integrated Commercial Planning (ICP) process by identifying the key opportunities (incorporating understanding on shoppers, category, customer, competition, channel and external environment).

Recommend actionable in-store solutions based on a clear understanding on shopper behavior within the Category/sub Category. Drives implementation of in-store solutions and review the effectiveness of the in-store actions

Responsible for proposing optimal Total Trade Spend (TTS) budgets for category by channel based on ICP.

Prepare and implement new product trade launch and conduct pre and post evaluation.

Develop briefs and work with Shopper Activation and Space Planning team to ensure delivery of in-store solutions in order for field sales to implement.

Recommend clear promotional guidelines based on shopper understanding and current market knowledge. Develop effective and efficient promotional activities and ensure all promotional investment is properly evaluated.

Monitor promotional trends, initiatives and competitor actions by Category, Sub Category, priority channels and strategic customers.

Recommend winning commercial propositions for the category, effectively communicating to the Customer Team and Sales Operation team as appropriate besides supporting implementation.

You must have the following:

Graduate with 3 – 5 years' experience in Trade Marketing and/or Marketing with Sales experience.

Have strong functional skills and leadership capabilities.

Good record of success in a customer (not limited to Key Accounts) facing role. Understands customers and the selling process well.

Good in numbers and analytical skills.

Other attributes that we are looking for:

Good customer/stakeholder management skills

Good communication

Good analytical and statistical skills