Consumer Intelligence Specialist

Job description

Consumer Intelligence Specialist

Nestlé is the world's largest food and beverage company. We have more than 2000 brands ranging from global icons to local favourites, and we are present in 191 countries around the world. Nestlé's purpose is enhancing quality of life and contributing to a healthier future . We want to help shape a better and healthier world. Globally, we are market leader in Infant Nutrition with leading science and strong brands. In Belgium, we have also achieved market leadership (2018 year to date).

Within our Consumer Insights Team at Nestlé Belgilux, we are currently looking for a Consumer Intelligence Specialist . The Marketing Intelligence Specialist will drive consumer and shopper understandings in the organization and will be in the lead to transform insights into actions helping the different product categories build their marketing and communication strategies. Your objective will be to be the face of consumer and shopper insights in the organization and guarantee that all product categories are in the center of their strategies.

Main Responsibilities

Drive Consumer and Shopper Understanding and insights in the organization:
· Identify, analyze and derive insights through macro and micro consumer and shopper understanding
· Challenge the marketing and trade marketing teams research briefings and translate it into relevant research objectives and questions
· Identify the best research methodologies (qualitative and quantitative)
· Brief the research agencies and guarantee/challenge the quality and usefulness of the research throughout the entire process

Transform insight into action and provide the operational units with the relevant consumer/shopper insights, recommendations to a product or communication concepts:
· After a detailed analysis phase, you will be responsible of presenting key insights and as appropriate, develop this analysis through team work with category expertise, marketing agencies, consumer services, media agencies and the market intelligence manager. You will also have to guarantee that the insights are rich, relevant and actionable
· Participate in the transformation of insights into marketing and communication strategies in proactive collaboration with the required teams. You will have to moderate workshops with the different teams in some cases.

Responsible for the relationship with panel agencies, especially Nielsen:
· Ensure the quality and reliability of the data
· Coordinate the Nielsen presentations and guarantee the added value of the output
Your Profile
· You have between 3 to 5 years of experience in a similar function and/or in a quantitative research agency;
· You are persistent, proactive, assertive and analytical;
· You are also curious and take initiative within the business;
· You have strong project management skills and are able to handle several projects at the same time;
· You have a holistic and strategic view;
· You feel comfortable in decision making;
· You are a team player who establishes strong professional relationships that ensure a good collaboration with product & brand managers as well as with trade marketing;
· You have strong stakeholder management skills;
· Fluency in Dutch and/or in French and English is required;
We offer…
A challenging job in a company that truly cares about its people. A local contract with attractive employment conditions, including a 13th month, bonus and net representation allowance . We also offer excellent training possibilities and opportunities for internal mobility.

Corporate culture
Nestlé Belgilux has an open, informal and personal culture. Learning from one another is key. There is room for entrepreneurship and freedom of mind. Teamwork is essential. Nestlé employees have a strong work ethic, are loyal and proud to work for the company. The Head office in Anderlecht employs about 570 people.

Interested?
Apply now by sending us your CV and cover letter via our website.