Consumer Insight Specialist

Job description

Consumer Insight Specialist

“I want a direction to follow and challenges to stretch me”

Nestlé Switzerland, La Tour-de-Peilz, Switzerland
Undefined contract, 100%


This position is embedded in the Consumer & Shopper Insight, Communication & Media team.
As a Consumer Insights Specialist , you will lead market research for different businesses within Nestlé Switzerland. You will closely support the Marketing team and ensure regular updates on consumer and market trends. You will also drive development of the brand teams toward more in-depth consumer knowledge.

Key responsibilities

Lead fundamental market research for the relevant businesses including segmentation, category landscape understanding, concept testing, etc...
· Transcript Marketing business questions into consumers’ brief
· Market Research set-up and agency management
· Provide clear recommendations & conclusions on strategic decisions followings market research
· Outputs optimization of research instruments

Work closely with marketing team on key business questions related to consumers and support team in marketing strategy development by delivering clear learning plans

Training for marketing teams
· Support and train Marketing teams in concept writing and in the market research process

Required Profile

· University degree, good knowledge on fundamental market research
· 2 to 3 years’ experience in market research both qualitative and quantitative consumer test
· Excellent writing and analytical skills
· Good understanding of consumer and customer trends in the Swiss market
· Experience in Client side and/or FMCG experience: a plus
· Very good command of French and English; German: a plus

Show us that you have the ability to work in a cross-functional environment and that you are engage with consumers. Your excellent writing and analytical skills is what will set you apart from other candidates. Furthermore, you have the capacity to influence and convince others with proactivity. If you have an interest in this position, do not hesitate and apply in English at: www.nestle.com/jobs .

The Nestlé Group is the world’s largest food and beverage company with 89.8 billion Swiss Francs in sales in 2017. It is present in 189 countries around the world, has 413 factories and its 323,000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2000 brands range from global icons like Nescafé or Nespresso to local favourites. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago. Learn more about our Group and reasons to join us on www.nestle.com .