Brand Manager, BU Culinary

Job description

Are you ready to join a multinational company and a dynamic team for great achievements? Do you like unique challenges and experiences? Do you want to use professional competencies and skills? We offer an attractive and dynamic international working environment with constant opportunities for development, reflecting our conviction that people are our most important asset.
Nestle Ukraine, worldwide leader in Food and Beverage industry, successfully working and developing in Ukraine, is announcing an opening of the Brand Manager, BU Culinary position in Kiev.

Main Responsibilities:

·  Develop and execute based on global strategies, local marketing-mix tactics in order to reach yearly category and brand objectives;
·  Prepare, propose, present and agree input of given categories for: MEP, OPL, ICP, OMP.
·  Coffee Academy concept preparation and execution in order to develop and extend beverage expertise within NP team.
·  Initiate, develop and execute product development initiatives (development of the new products) within the category and brand to achieve OG and OP agreed level;
·  Gain knowledge about the consumers, the customer, the competition, the trade structure of the Company and use it for analysis of the category/brand issues, act upon;
·  Propose, agree and execute merchandising standards for given category by BTL tools and promo activities initiatives according to the brand/category plan, including:
·  Trends analyze of Category across channels with active look for new opportunities in the trade environment, with reports on regular basis.
·  Consumer behavior analyze at the Point of Consumption to give input to Category and Channel strategy.
·  Trends and opportunities identification in POSM of Category across all channels
·  Regular presentation of Category's POSM and merchandising standards to Sales Force
·  Keep POS Materials design and production schedule in line with Category Activity Plan. Monitor and control POSM inventories, both centrally and regionally. Control the Category POSM budget, PFME.
·  Evaluate the effectiveness of Category POSM across all channels
·  Launch promo activities (regional, national) (preparing budget proposal, pre and post evaluation, briefs, mechanic development, choosing agencies, promo materials preparation, address program, execution control, effectiveness evaluation, next steps);
·  Initiate and launch promo packs (preparing budget proposal, promo materials preparation, organize & control production, P&L, track sales results);
·  Events preparation (preparing briefs, mechanic development, choosing agencies, promo materials preparation, address program, execution control, effectiveness evaluation, next steps).
·  Perform analytical analysis and report on the relevant category/brand performance data (marketing research, sales, communication performance, trade environment) to identify and agree with Line Manager the development of relevant innovation/renovation initiatives to support brand development;
·  Contribute to the development of the annual marketing plan according to agreed marketing objectives in the form of volume, market share, profitability and communication levels;
·  Develop an effective communication network within other functions to deliver the agreed targets
Required Qualifications and Experience:
·  University Degree (Business Management, Marketing or Economics are preferable);
·  3-4 years experience in brand management (FMCG sector) is a must;
·  Successful experience in communication and product development within FMCG sector;
·  Strong marketing project management and well developed analytical skills;
·  Profound presentation and communication skills;
·  Highly developed proactive cooperation abilities;
·  Fluent written and spoken English.